There’s no question that the Louis Vuitton menswear show for the spring/summer 2024 season is the most highly-anticipated one yet in this year’s roster—with it being Pharrell Williams’s cacophonous debut collection, since his earlier appointment as the house’s men’s creative director. Notably, he fills the executive spot with much vigour, much shoes to fill considering it had been one previously filled by the late Virgil Abloh, who had considerably impacted the fashion crowd with the way he elevated streetwear in a sea of luxury.
Despite the appointment coming with its own fair share of weight, it seems Williams is charging full force ahead—making it clear in an exclusive interview with Vogue Business: “It’s immersive. And it’s very inspired by the love and support of the people here that I’ve just been blessed to be able to experience over the past 30 years.” A formidable experience, nonetheless, filled with a multitude of decorated experiences in the sartorial scene despite his recognition as a musician in the industry. Two of which, include prior collaborations with Louis Vuitton itself; the Millionaire aviator sunglasses in 2005 and the Blason jewellery collection launched alongside the house’s haute couture collection in 2008. Elsewhere, his inimitable relationship with Kenzo’s creative director, Nigo, has also significantly contributed to his reputation amongst the sartorial-forward.
So what of his soon-to-be-unveiled collection? In the last week, Williams dropped a bold campaign—one featuring none other than Rihanna, baby bump and all decked out in Louis Vuitton’s menswear. Rumour has it that the LV foyer was filled with as many female models as male models when it came to castings for the show. Indeed, the clues have been well-placed, but as for what Williams’s legacy will be remains to be seen. No doubt the show itself will see a starry front row filled with friends of the house and friends of Williams himself. From maison ambassadors Jackson Wang and Zendaya to, who knows, Rihanna herself, the celebrities to be expected are just as hotly-awaited as the clothes on the runway.
Be among the first to tune in to the livestream for Louis Vuitton men’s spring/summer 2024 collection on Wednesday, 21 June at 3.30am Singapore time below.
