At its core, the French film Divertimento is a true tale of womanhood. Based on the real life story of Zahia Ziouani, one of the most renowned female conductors in the world, the film follows Zahia and her twin sister, Fettouma, through their musical journey—as they go against all odds. Coming from a simple background, the twins travel to Paris from their hometown in the suburbs to further their journey with music. Demonstrating grit and sheer talent well beyond their age, they are met with obstacles of every kind; Zahia especially, faces outright discrimination from their fellow schoolmates and industry experts, due to her dreams of becoming a maestro, a role that had only ever been assumed by men. Despite the hurdles she faces, she slowly changes others’ perception of her capabilities little by little—proving her worth against all odds.
It is this exact strength of womanhood that legacy beauty brand L’Oréal Paris has always aspired to; one which succinctly sums up the experience of their latest entry: the Voluminous Panorama Waterproof Mascara. Alongside a bold campaign fronted by global ambassador and supermodel Kendall Jenner, the brand’s newest addition to the beauty market was celebrated with a regional-exclusive unveiling and an exclusive film screening of Divertimento, held exclusively at The Exchange TRX in the bustling city centre of Kuala Lumpur.
A black tie dress code set the initial tone for the mesmerising affair; accentuated with an opulent red carpet walkway and stunning light display—in which a supersized version of the Panorama Mascara also doubled up as a perfect spot for photo ops. Of course, it wouldn’t be a L’Oréal Paris event without the opportunity to immerse oneself in the innovation itself, as guests could experience the revolutionary mascara for themselves, with the aide of make-up assistants present. It was an instant window to the game-changing product; lauded for its eye-widening effects, delivered with a length-and-lift formulation. Above all? Its clump-free and smudge-resistant formulation promises long-lasting wear—a surefire must for any mascara lover.
As if to emulate the panoramic allure of the Voluminous Panorama Waterproof Mascara, the guests were then ushered into the extravagant Aurum Theatre at The Exchange TRX for the screening of Divertimento, hosted in partnership with Alliance Française de Kuala Lumpur. Ensconced in plush seating, they were met with the spanning 270-degree screen—where the cinematic experience was elevated to the next level. Indeed, as the audience sunk deeper into their comfort of their personal cabins and the affecting, empowering journey of the musical twins took over the screen, the true message which L’Oréal Paris wishes to impart reveals itself. As we witness Zahia and Fettouma’s journey, an important reminder is gleaned: to find the confidence and strength from within, and embrace the beautiful sum of our individual parts, just as Zahia artfully wields the baton to convey the message of the orchestra.
Discover the L’Oréal Paris Voluminous Panorama Waterproof Mascara here.
