This summer, Longchamp invites you to reconnect with the humble charm of nature, soft and supple yet equally heartwarming, and to slow down. The house’s summer 2025 collection embodies a sense of ease—one that dances between the rustic countryside and city nonchalance. A fresh take on the maison’s storied heritage, this season takes a decisive turn towards the outdoors, both in palette and philosophy. The pink hues that once defined spring now make way for verdant greens, an intentional shift that speaks to renewal and a deeper connection with the land. The result is a line-up that feels instinctive yet considered, a symbiosis of earthy elements and modern-day polish.
The maison’s latest campaign, Live Green!, unfolds like a sunlit reverie, where textures and silhouettes mirror the uninhibited beauty of the outdoors. Saturated shades of beetroot red and artichoke green set the tone, while fabrics— cotton-linen blends, sumptuous leather and lightweight knits— perfectly align with the romance of long summer days. True to the house’s philosophy, a sense of practicality underpins the season’s offerings. Cross-back dresses and sleeveless jackets provide effortless styling options, easily matched with raffia hats, crafted in collaboration with Madagascar’s non- governmental organisation Anaka. Reversible bucket hats in waterproof canvas and wedge sandals strike a balance between utilitarian ease and insouciant charm. Delicate smocking, broderie anglaise and subtle strapwork transform each piece, infusing each design with a tender, feminine essence.
A favourite staple of many, the bag steps into summer with a newfound depth. No longer flushed in the saccharine pinks of spring, it now embraces the grounded tones of ginger, bark and root. Gingham, a motif synonymous with countryside nostalgia, appears across its iterations, alongside a denim version embroidered with white flowers. The signature bamboo toggle, now introduced in a pale gold finish, further refines its presence, offering a subtle contrast against the bag’s smooth calfskin structure. With a variety of silhouettes—from XL totes to relaxed carryalls—the Le Roseau bag is designed for both urban life and rural retreats. For those who prefer a more pared-back style, the fresh crossbody format provides a weightless, versatile option, making it ideal for any occasion.
Longchamp’s summer 2025 line-up embraces the inescapable allure of sun-soaked days and life’s gentler moments. With a harmonious play of patterns and finishes, the collection romanticises the quiet hum of simple days. The reimagined takes on familiar silhouettes not only offer a modish perspective on classic silhouettes, but also demonstrates the house’s ongoing dedication to innovation and understanding the evolving needs and tastes of their wearers. Each piece in the range captures the warm, comforting air of summer— whether it’s the laid-back fit of a dress or the adaptability of the Le Roseau bag—the sun-kissed palette allows you to tell your own summer story. Thoughtfully designed, Longchamp invites you to savour the very essence of summer—one beautifully made piece at a time.
For more information about the summer 2025 collection, visit Longchamp’s official website here.
Vogue Singapore’s March ‘Vigour’ issue will be out on newsstands from March and available to preorder online.
