If you’ve been following key influencers and editors on Instagram, you would have seen a wildly oversized box from Madrid-based luxury brand Loewe making its rounds. Building on his creative format for his eponymous label’s combined men’s spring/summer 2021 and women’s resort 2021 “show in a box”, creative director Jonathan Anderson has given the Loewe spring/summer 2021 presentation a literal upgrade.
The “Show-on-the-Wall”—as the brand has dubbed the presentation—brings the physical experience of viewing the latest offerings from the brand, while elevating the experience by combining digital content that will be shared online throughout the day.
But if you find yourself without one of these gargantuan boxes, fans of Loewe can participate and view the content on Instagram (@loewe) and immerse themselves in the experience too, in the following calendar of events:
3pm Singapore time
Adam Bainbridge, aka KINDNESS, introduces Thomas Talis’ Spem in Alium.
5.30pm Singapore time
Jonathan Anderson gives a personal walkthrough of the Show-on-the-Wall SS21 presentation
7pm Singapore time
Watch Akimbo Stylee, a documentary on Anthea Hamilton.
10pm Singapore time
Watch Du Samedi au Mardi, the commissioned art film created by Hilary Lloyd capturing footage and interviews on the set of the Show-on-the-Wall photoshoot.
12 midnight Singapore time
Model Kaia Gerber joins Jonathan Anderson in conversation about Loewe’s Show-on-the-Wall concept.