With modest wear growing as its own little universe, the variety has become much more palpable, with more brands popping up—each sitting in its own niche. It’s no longer only the familiar hijabs and dresses we grew up seeing, even though those staples still hold a soft spot, with plenty of labels dedicated to those classics. Alongside them are brands honing in on specific needs: hijabs in different materials, illustrated scarves born from artist collaborations, cute accessories, full clothing ranges, and, more recently, activewear.
Across the island, a growing constellation of homegrown labels has been steadily sketching out that universe in detail. Some focus on the hijab as their starting point, with prints that reflect their creative thread. Others pour their energy into fuss-free basics: instant shawls, inners that stay in place, materials tested for our weather and long stretches of wear. Around that, clothing labels have been filling in the rest of the frame. Free-size dresses, relaxed co-ords and soft outer layers add to the range. Some brands skew sweeter and more romantic; others lean into cleaner lines and a slightly sharper mood.
And as for activewear, more hijabs and clothing are being designed specifically to work well with movement and sweat, while still keeping the modest charm. Together, these local names show how modest dressing here is evolving, shaped by the realities of our climate and routines, and increasingly confident in its own visual language. Below, peruse through Vogue Singapore’s roundup of local modest brands to know.
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Raiysa
Raiysa focuses on hijab “staples”—shawls and scarves in flowy fabrics like Korean chiffon that promise lightweight drape and all-day comfort. Its messaging revolves around dressing modestly while still feeling feminine, with staple shades and soft tones that work just as well for casual days as they do for events.
For more information, visit Raiysa.
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Soof
With Soof grew from a small experiment with fabric into a label that treats the hijab like a moving artwork, with scarves covered in illustrations inspired by the natural world and the dreamlike. Expect thoughtful compositions, slow releases and a growing universe of prints that feel symbolic yet completely wearable.
For more information, visit Soof.
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Alara
Alara speaks to the girls who prefer a touch of whimsy yet still want to feel put-together with minimal effort. The brand offers a wide range of shawls, scarves, accessories and apparel at accessible price points, focusing on easy drape, soft materials and colour stories that slip naturally into an everyday wardrobe.
For more information, visit Alara.
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Thingamajigs
Thingamajigs has become something of a cult favourite for its free-size dresses and sets—flowy silhouettes, gathered waists and voluminous sleeves that wearers can also pair with shawls. Often seen in local pop-ups and collaborations, the label leans into relaxed, feminine cuts that offer comfort and coverage.
For more information, visit Thingamajigs.
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Glowco
Glowco is one of Singapore’s leading names in modest activewear, launched in 2018 with a focus on inclusive sizing and movement-first design. Expect sports hijabs, tops and leggings in moisture-wicking fabrics, with details shaped by community feedback—so women can run, lift, swim and stretch while staying comfortably covered.
For more information, visit Glowco.
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Saba
Saba centres hijabs and accessories made from durable, comfortable materials, with instant styles and 3-in-1 solutions for fuss-free coverage. Positioning itself on “unparalleled quality” and a mission to help women feel comfortable and confident, the brand blends basics, prints and clever hardware for that throw-on-and-go kind of ease.
For more information, visit Saba.
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Adlina Anis
A pioneer on the local scene, Adlina Anis is known for constantly tweaking the hijab to fit real, modern routines—think early innovations like snoods, earphone-friendly designs and the Tri-Scarf, alongside sports-ready swim caps and ninja hoods. Today, the brand spans prints, instants, underscarves and apparel, all rooted in thoughtful functionality and design.
For more information, visit Adlina Anis.
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Alia Anggun
Twelve years on, Alia Anggun stands as a modern modestwear mainstay. Rooted in Singapore, the brand is committed to garments that balance comfort and style—think dresses, cute co-ords and occasionwear designed to glide from celebration to daily life, all while staying true to its modest fashion DNA.
For more information, visit Alia Anggun.
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Feyonka
Feyonka, whose name is derived from the Arabic word for “ribbon”, is a Singapore-based brand offering stylish hijabs and modestwear for women and children. With collections like its 10th-anniversary ribbon-inspired capsule and the community-focused Habibti Club, the label champions assured, effortless dressing and a sense of sisterhood.
For more information, visit Feyonka.
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Maysixteen
Born as a Singapore-based online brand and now anchored at East Village, Maysixteen specialises in modern modest wear and instant shawls made for daily life. Think simple cuts, clean lines and practical fabrics, with pieces that can take you from festive occasions to casual meet-ups effortlessly.
For more information, visit Maysixteen.
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Happy Vibes
Happy Vibes is an online Muslimah apparel label known for easy, joy-filled staples: flowing maxi dresses, skirt sets, shawls and tops that are nursing-friendly, size-inclusive and designed for comfort. Built around positivity and individuality, their pieces are made to slot into everyday wardrobes while still feeling a little bit special.
For more information, visit Happy Vibes.
