Boundless, elusive, hypnotic. As Vogue explores the global theme of ‘Fashion’s New World’ for September, we take you on a journey that borrows from the spirit of surrealism—namely, the prodigal drawing boards of Man Ray and Salvador Dalí—and transport you to a dreamscape anchored by supermodel Lina Zhang and lensed by Singaporean photographer Zantz Han. Zhang’s armour? The season’s illusory offerings, from the serrated silhouettes at Prada to the theatrical tiers at Jean Paul Gaultier.
A year on from Vogue Singapore’s historic NFT issue, we continue to explore the ways in which fashion transcends our physical reality. This comes to life via a bespoke virtual world on VR platform Spatial.io created in partnership with 3D design agency, Polycount.io. The unveiling of our virtual world comes in two phases: while the first drops with this issue—scroll to the end for more information—the second part will be revealed alongside our October anniversary issue.
Create an avatar and explore a surrealist dreamscape that includes a closer look at the images that weave together our cover story. As you tread further into our virtual terrain, explore an AI-generated beauty shoot conceptualised alongside digital creator Terry Gates and dress your avatar in two Vogue-exclusive digital couture creations by fashion designer Yimeng Yu.
Experience our interactive cover
In a Vogue first, interact directly with our cover with a never-before-seen interface, Backslash, that requires just your smartphone and your fingers. For those viewing the cover on a desktop, you can use your mouse.
Step into Vogue’s New World
- Visit Vogue’s New World on Spatial.io
- Create an account or log in to your existing account
- Build and dress your avatar in Vogue’s exclusive designs by Yimeng Yu
- Enter and navigate the space using your mouse and keyboard to interact with the four clickable points
Editor-in-Chief Norman Tan
Photography Zantz Han
Styling Desmond Lim
Casting Jill Demling/Creative Casting Agency
Creative production Vanessa Caitlin
Associate creative producer Hazirah Rahim
Hair Junz Loke
Make-up Kat Zhang
Manicure Ann Lim
Set designer Tan Yang Er
Photographer’s assistants Joel Fong, Seth Ang and Alexander Ng
Fashion assistants Jiajia Tan and Jason Sonja
Art assistant Claudia Park
The virtual world will be launched in two phases with the first part activated today and the next in tandem with Vogue’s second anniversary issue in October 2022. The experience on Spatial.io is best optimised for desktop, mobile and oculus headsets. Sign up to stay up to date on the launch.