When does a brand become a business? Some would argue that the accruing of quantifiable results is what distinguishes a pipe dream from a renown label; a measurable, calculable gauge that encompasses sales conversions and profit margins. Then there are those who believe that a company is built the second a strong core mission and philosophy is agreed upon. It’s safe to say that Laifen belongs in the latter category—established in 2019, the hair tool manufacturer burst onto the scene with the intention of bettering individual’s lives through the creation of efficacious gadgets and gizmos. And so, the Laifen Swift High Speed Hair Dryer was born.
The decision to break into the strand sphere is certainly a strategic one. Hair dryers are one of the most versatile styling tools to have in your beauty arsenal, after all, and is utilised by a large number of individuals for both practical and vanity-related reasons. The challenge, however, lies in finding the right one that ticks all the boxes amidst a highly-saturated market. This is where Laifen comes in: harbouring a dedication to provide superior airflow at a reduced noise volume and with minimal heat damage, the brand set out to create a hair dryer that does it all.
Striving for excellence
A core tenet of Laifen’s branding that has since allowed them to garner a fervent fanbase is centred around exemplarity. That is, the ideal of engineering for excellence and creating products to improve the lives of everyone around them. Not one to sit on their laurels, Laifen has consistently strived to innovate and create beyond conventional boundaries. It is how the Laifen Swift SE High Speed Hair Dryer came to be despite the success of its first iteration—with founder and CEO, Ye Hongxin, developing a new generation of brushless motors touted for its powerful airflow that generates minimal noise for two years. This is very much in line with Ye’s long-term goal for Laifen, which is centred around the incorporation of cutting-edge technology into daily life. This messaging is certainly felt and showcased with the brand’s upcoming release: the Laifen Electronic Toothbrush.
This variant gives new meaning to air-drying, with brushless motors that prioritise using air to dry the water from your tresses. These motors go up to 110,000rpm, allowing for a larger airflow and less time spent on hair drying. The wind pressure is boosted by folds to dry hair in an impressively short time, which distinguishes it from other alternatives in the market that rely on sky-high temperatures to do the job. To put things into perspective, shorter hair can fully dry in as little as two to three minutes, and longer hair (from the shoulders) takes around five to ten minutes.
Another benefit of the brushless motor is in reducing its noise level—Laifen has incorporated multiple layers of noise reduction tech to lower it to a mere 59db. Powerful as it is, the noise is controlled for a quick and comfortable styling session, making it a pleasure instead of a chore.
Avoiding heat damage is also something that Laifen takes seriously. Each dryer comes equipped with a built-in chip that detects and controls temperature output, with an alternating hot/cool heat setting adjusting the intervals between heated and cool air automatically. In total, there are two airflow and four heat setting combinations—of which is distinguishable by a LED light system—that is designed to suit all kinds of textures and styles. Once it hits 85°C, it maintains at this temperature to prevent any heat damage.
Available in multiple colour variants, the appeal of a Laifen dryer lies in its convenience. Even if you have long, thick tresses, blow-drying doesn’t get tiring because the Swift weighs in at 407g, almost equivalent to a can of Coke. The T-shaped design with the motor and heating element in the handle makes it easy to hold and manipulate the barrel, especially when the attachments are clipped on. In short? A full, healthy head of hair, with minimal effort required. Consumers can expect the same level of detail and care to go into Laifen’s upcoming products, which includes an electronic toothbrush that is set to disrupt the scene as we know it. And what’s not to love about that?
Discover the Laifen range here.