It’s no secret that heat styling, chemical treatments, hair colouring procedures and the harsh environment are responsible for damaging our hair, causing it to become lifeless and brittle. You may think that a quick shampoo and conditioning session in the shower can nurse your hair back to life. But you’ll be shocked to discover that many of our hair care products are infused with sulfates and phthalates which could rob our tresses of its health. How then can we leave the house without having to worry about any of these hair raising issues?
Enter K18 Biomimetic Hairscience, a brand which marries biotechnology with haircare. A viral TikTok sensation since 2020 due to its miraculous results, even celebrities like Hailey Bieber and Kim Kardashian swear by it. But how exactly has K18 Biomimetic Hairscience been able to produce such effective products that are worth their fame? Instead of using shine-enhancing oils and glue-like substances, which is common practice among the haircare industry, the brand prides itself in using its proprietary biomimetics technology, K18Peptide™, to address breakages and promote repair.
Scientists from the brand have spent over a decade researching the keratin building blocks and amino acid sequences in human hair to understand how to repair damage at the deepest level.
They’ve found a bioactive peptide that has the right molecular structure as natural hair which helps to reconnect broken polypeptide chains in the fibres. The patented ingredient is sh-Oligopeptide-78, also known as the K18Peptide™. This unique technology helps with restoring the hair’s core structure which then builds resilience and promotes elasticity—qualities that a good head of hair should have. The best part? All of K18 Biomimetic Hairscience’s products are vegan, cruelty-free, gluten-free, and come in recyclable packaging.
Mask On
K18 Biomimetic Hairscience’s Leave-in Molecular Repair Hair Mask went viral on TikTok thanks all the benefits that it delivers. If your hair has been damaged thanks to chemical treatments, heat styling and bad habits such as incessant twirling, you’ll love what this product can do. While the K18Peptide™ works its wonders in reconnecting broken bonds to strengthen and repair damage, ingredients such as hydrolysed wheat protein and hydrolysed wheat starch in this strengthening and reparative formula helps with nourishing the strands with their conditioning properties. In as short as four minutes, you’ll notice that your hair is back to feeling and looking as good as new.
K18 Biomimetic Hairscience Leave-in Molecular Repair Hair Mask
Simply shampoo, towel dry and massage one to four pumps of the product (depending on your hair length) into your hair. Avoid applying conditioner after your shampoo, as this will affect the results of the Leave-in Molecular Repair Hair Mask. If you’re styling your hair with products and tools, allow four minutes for the product to activate before proceeding.
Supercharged foam
If you’re looking for shampoos with safe yet effective formulas, K18 Biomimetic Hairscience has also got you covered. Both the colour-safe shampoos are infused with the brand’s proprietary hair repairing K18Peptide™ and strive towards providing a clean base for your hair, but at different intensities.
Those who wash their hair daily will appreciate the Peptide Prep™ pH Maintenance Shampoo as it works to keep your tresses clean while maintaining balance. The pH-optimised microbiome-friendly formula is free from fillers, leaving your hair with a luscious shine and improved bounciness without unnecessary buildup with every wash. Besides strengthening and repairing your locks, it also maintains your hair’s structural integrity so your hair is able to withstand damage. For an intense clarifying treatment, consider using the Peptide Prep™ Detox Shampoo at least once a week. The potent deep cleansing formula is infused with salicylic acid, benzyl salicylate and charcoal powder to effectively loosen and remove stubborn buildup, while the K18Peptide™ works to repair and nourish hair strands back to good health. The result? A light airy bounce after each use.
K18 Biomimetic Hairscience is available at K18 salons and WOOSHOP. Apply the voucher code [hellowooshop] and enjoy 10% off your first order at WOOSHOP. Offer applies to K18 products only.
