To trace the origins of today’s viral beauty trends is to acknowledge the undeniable influence that Hailey Bieber’s Rhode continues to have on the global beauty industry. In fact, the past three years is evidence enough that the Rhode wave shows no signs of ebbing. Take, for example, the launch of the now-iconic Peptide Glazing Fluid, which gave rise to the viral ‘glazed donut’ skin trend and made dewy radiance the new beauty standard. Then came the Peptide Lip Treatment(complete with its now-signature matching iPhone cases) which quickly became a viral sensation on #BeautyTok. Soon after, a wave of brands followed suit by launching their versions of glow serums and peptide lip treatments. Now, in 2025, with the launch of Rhode’s new lip tint in PBJ(Peanut butter and jelly), the brand has sparked yet another viral beauty trend. Which one, you ask? The answer: Jam lips.
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But just what are jam lips, and how can we recreate them? Not to be confused with jelly lips, this juicy, stained lip look takes inspiration from rich berry hues with warm brown undertones, giving a natural just-bitten effect to your pucker. Unlike its high-gloss counterparts, jam lips favour a smudged, slightly undone effect—making it look like the colour is part of your lips. Imagine your lips after indulging in spoonfuls of berry compote—stained with deep raspberry colour, softly smudged, and glowing with an almost natural, syrup-like sheen.
To achieve this trend, you’ll want to dab on a tinted balm or matte lipstick—focusing more on the centre of your pout—press the colour in with your fingers, and skip the lip liner altogether. The key components to this look are obviously the colour—opt for raspberry hues and toasted brown tones—and texture; the look can have either a matte or a glossy finish, depending on the wearer’s preference. The appeal of this trend lies in its versatility; it can be enjoyed by anyone who wants to add a fun, fresh, and flirty element to their everyday look.
So if you’re craving juicy, jammy-coloured lips for your next summer adventure, cast your eyes upon Vogue Singapore’s curation of the best products to achieve the perfect jam lips. Happy shopping
