IVE wants it all in their latest MV—and boy, do they bring that good energy this comeback. Gaeul, Yujin, Wonyoung, Liz, Rei, and Leeseo are serving up dangerous allure for their fourth EP IVE SECRET, setting the stage with striking teasers and even a dedicated spinoff Instagram account to deepen the narrative. The six-track EP features songs of different colors, with Wonyoung and Liz lending their voices to the writing process for ‘XOXZ’ and ‘Midnight Kiss’ respectively.
The K-pop group is no stranger to darker concepts. Previous releases like ‘BADDIE’ and ‘ACCENDIO’ revealed different shades of the girl-crush archetype: the former rebellious and edgy, the latter spellbinding and mystical. This time, the concept films take on an Evil Cupid aesthetic. The members are seen intentionally hiding and destroying symbolic objects, adding a mischievous twist to the storyline and continuing IVE’s signature theme of self-expression. Short for “I Have,” IVE has long centred on self-love, self-definition, and confidence.
It’s not just the music that has people talking. IVE’s beauty looks continue to spark conversation. Just earlier this year, Liz trended at Lollapalooza for her radiant stage presence and feline-inspired makeup, while Rei has shifted from her signature cute image into a more elegant, mature style. Meanwhile, Gaeul, Yujin, Wonyoung, and Leeseo shine as ambassadors for brands like Amuse, Clio, and TheSaem—cementing IVE’s reputation as both pop icons and beauty trendsetters.
The XOXZ music video bursts with spirit. Backed by a futuristic electronic rap beat, the narrative unfolds as the members enter their dreamscape, unleashing a side of themselves that is free and defiant. We are treated to a high contrast visual palette—one moment we see IVE in noir ensembles and bold make-up against a dark city skyline. In another, they don soft pastel outfits against a surrealist meadow backdrop. It’s clear that there’s a buffet of inspiration to draw from IVE’s looks this comeback.
Vogue Singapore spots the best looks from IVE’s ‘XOXZ‘ music video, below.
1 / 7
Chopped and pierced
Rei rocks a sleek, chin length blunt bob. Her nude pout is punctuated with a subtle lip piercing, turning up the edge on this bold look. Dark, smoky eyes add drama and intensity, perfectly balancing the rebellious accents with glamour.
2 / 7
Feline features
Maknae Leeseo’s cat-eye is precisely defined, with sharply drawn dark inner corner eyeliner. Beneath the outer corners, a sweep of blush adds a pop of colour, intensifying her gaze and making her eyes the focal point of the look.
3 / 7
Blade-edge visuals
We pan to Liz and Yujin, whose tantalisingly detailed talons steal the show. The almost glass-like manicure sports pointy edges and bat wing features.
4 / 7
Pops of glitter
During the bright dream sequence, we see the girls playfully shoot glitter at each other. Recreate some of that fun by emulating Wonyoung: with a cute space bun up-do and chunky glitter specks across her cheeks.
5 / 7
Sky-high shine
Gaeul perches confidently atop a sign, towering over the scene. Her platinum hair styled with white bandana mirrors the fluffy, bright clouds drifting behind her. Her reflective chrome nails add a futuristic twist to this playful ensemble.
6 / 7
Galactic sparkle
This look may appear pared back at first glance, but the angular shimmer at the inner corners of Yujin’s eyes instantly elevates the makeup with a touch of elegance. She completes the style with a sleek ponytail up-do that draws attention to her statement neck piece.
7 / 7
Angelic innocence
Liz exudes an ethereal charm with her hair styled into effortless twintails and a soft wash of glitter dusted over her lids. Finishing the look, her lips shimmer with a delicate, glossy pink tint.
