The new face of travel is slow and considered. Through five comprehensive city guides that promote living like a local, Vogue Singapore’s May ‘Escape’ issue takes you into the heart of the underrated creative capitals around the world that are ripe for exploration. Don’t expect any of the usual haunts or Instagram-famous tourist spots. Here, you’ll find insider recommendations driven by authenticity and connection.
By now, Vietnam has become a favourite getaway destination amongst Singaporeans. Its scrumptious street food is well-loved by all, and its many cultural sites draw in throngs of tourists by the day. As its most populous city, Ho Chi Minh City, also commonly known as Saigon, is familiar to most. But look beyond what you think you might know of the place, and you’ll find a different side to the city—one that cements its status as fashion’s new favourite destination.
There’s a whole host of local labels to keep on your radar as you explore and shop your way through the city, from the sci-fi-inspired otherworldly creations of La Lune to the Y2K, coquettish pieces from Bupbes. Look to Beuter and Latui Atelier for edgier silhouettes, while C.Dam and Klei Studio both offer modern minimalist ensembles.
Below, find a curated list of recommendations for where to shop, stay and eat in Ho Chi Minh City to discover a whole new facet of this underrated creative capital.
1 / 8
Objoff
The coolest Vietnamese fashion brands are stocked at this eclectic creative space. There are accessories, trinkets and art objects waiting to be discovered too, as well as an in-house cafe if you’re in need of a coffee break.
2 / 8
Compound Garment
When it comes to shopping, you’ll get the best of both worlds at this boutique: a range of independent Vietnamese streetwear labels as well as a selection of vintage or preloved designer accessories from luxury brands.
3 / 8
Dogmaism
Like the brutalist space it sits within, Dogmaism is where you’ll find slightly edgier clothing and accessories. The cavernous concept store houses both a boutique and a cafe, occasionally also hosting music and community events that are worth keeping a lookout for.
4 / 8
The Reverie Saigon
The grandeur of The Reverie cannot be overstated. Step into its extravagant lobby and you’ll be greeted by walls that glisten with marble and vibrant mosaic, as well as a 24-carat gold Baldi carriage-clock that towers over guests. As one of the most lavish hotels in Vietnam, it offers world-class hospitality and dining, impeccable service and panoramic views of the city. As far as luxury hotels go, this one is hard to beat.
5 / 8
The Myst
Every detail in The Myst has been thoughtfully chosen to evoke a charming sense of place, from the mythological paintings in the rooms to the reception ceiling constructed using reclaimed materials from the city’s old shipyards. Rooms are comfortable and spacious, constructed more like a quaint shophouse flat than a hotel suite—and indulgence comes in the form of a jacuzzi on every balcony, surrounded by greenery for a serene dip.
6 / 8
XO Foodie Tour
There’s more to Vietnamese cuisine than pho, banh mi and spring rolls—and what better way to discover this than via a food tour? This award-winning iteration offers an authentic taste of the diverse flavours in Vietnamese street food, through dishes that are less commonly known but no less delicious. Come hungry because food is free-flow. Embracing the main mode of transportation in Vietnam, tours are typically conducted via motorbike, but a car can be arranged for private tours if preferred.
7 / 8
The Workshop
This is a city of cafes and The Workshop is one of its best. High ceilings, concrete floors and brick walls lend the space an industrial-chic feel, flooded with natural sun from the skylight overhead. Perfect for a weekend brunch or an afternoon of people-watching, this place has all you could want in a cafe: excellent coffee, delicious food, warm service and a great view.
8 / 8
Nous Dine
This intimate restaurant brings conceptual dining to a whole new level. Seasonal menus take on a fresh form, driven by unbridled creativity as opposed to ingredients at time of year. The result: themed menus that change every three months, with the decor, dinnerware and plating following suit to create an immersive experience. The dining itself is done omakase-style, with dishes that spectacularly and effortlessly incorporate local culinary culture.
The May ‘Escape’ issue of Vogue Singapore is available online and on newsstands now.
