It was only a matter of time before Harry Styles-favourite and game-changing London designer Harris Reed added jewellery to his world. The gender-fluid creative, whose eye for opulence has caught the eye of Gucci’s Alessandro Michele, creates vibrant demi-couture that begs for more-is-more adornment. Reed’s mission – to create beautiful clothes that enable the wearer to be the most authentic and truest version of themselves – chimed with Missoma, whose mantra is “jewellery for everyone”. The company’s one guideline for Harris? Dream big.
The 25-year-old bright spark, whose debut six-look collection quite literally blew the industry away in February, took his guiding principle of using his creations as tools for self-expression and ran with it. The final eclectic edit fuses his cherished flea market trinkets and whimsical inspirations – including a ring his mother bought when she was pregnant with Harris – into a modern collection that has accessibility at its core.
“Missoma is a brand that is about making amazing quality pieces you have forever,” explains Harris of why the partnership was a no-brainer. “It is a brand that most people have in their jewellery box – a little bit like MAC cosmetics [who Harris previously collaborated with], it was something that I felt had the beautiful wings and legs to help me soar into new heights.” The backing of Reed’s inner circle – including the stylist Harry Lambert – and the Harris Reed client list, which includes Gen-Z It-girls and Missoma fans Kaia Gerber and Kendall Jenner, also gave Harris the confidence to start thinking in golds and silvers.
The moodboard for the decadent pieces, which promise to be a perfect hybrid of Harris’s maximalism and Missoma’s pared-back classics, was particularly personal and poignant. The first reference? A butterfly that inhabits both genders. “I thought that was so beautiful and something that I’m constantly fighting for,” Harris explains of blurring the lines between masculinity and femininity. “It’s a big fuck off to everyone that wants to put you in a box.” The second – a double head figure – is at the core of his brand, and represents “the ideal of duality; the male and female becoming one”.
