For the record, there’s no mandate that prohibits lovers of organic foods and clean beauty from also popping into their dermatologist’s clinic for a freshen up. In this era of Zoom face, people are more motivated than ever do to what it takes to feel and look good. In 2021, pure and holistic beauty has a more inclusive meaning, according to Gwyneth Paltrow, Academy Award-winning actress, entrepreneur, mother, and founder of lifestyle brand, goop.
“I believe in giving yourself permission to do what feels good and true. Whether it’s through mental, physical, or spiritual well-being, I want people to feel empowered to make their own choices, without judgement,” says Gwyneth Paltrow on authenticity. “For me, beauty is about deepening happiness versus trying to chase youth. And it’s no secret that I’m an open book when it comes to trying new beauty regimens, but I want to know what’s in a product before putting anything into my body. Finding pure and proven products is so important. That’s one of the many reasons underscoring my partnership with Merz Aesthetics.”
You may know them better for their suite of aesthetic treatments including skin tightening, dermal fillers and non-invasive anti-ageing injections, however Merz Aesthetics is the world’s largest dedicated medical aesthetics business. Whether you’re looking to lift, plump, contour, or de-crease, there’s a high chance you’ve heard, use or know a friend who has used their products.
“When I was younger, I was a lot less confident. So it’s one of the beautiful parts of ageing,” says Paltrow on being in her 40s. Having a wicked sense of humour (think: ‘more vagina eggs and candles’ according to Paltrow’s daughter, Apple Martin) also helps. “Confidence can look like a lot of different things to different people. For me, it’s a matter of constantly reminding myself to connect to my authentic self. This means knowing when I need to take extra time to nurture every aspect of myself—mind, body, and spirit.”
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“I think that ageing is a part of life. And it’s a wonderful part of life. And as we age, we get more ourselves, we get more wisdom. But I think we all want to look as the best version of ourselves as we age. And so I really believe in a great skincare routine, of course, using Merz Aesthetics to help a little bit here and there, and drinking a lot of water. You know, sweating, I think is a really important part of keeping your skin looking glowing and vibrant.”
Paltrow also shares that other ‘little things’ such as exfoliation helps.
On balancing a clean, green life with aesthetic treatments
“I think the desire to age as gracefully as possible is universal. I use products that are pure and proven and make me feel true to myself. And when it comes to medical aesthetics, I do my research and make choices accordingly.”
“I read labels because I want to know what’s in a product before putting anything on or into my body. I choose pure for my life. I’m always trying to distil everything down to its most natural form and I read every label and ingredient before putting anything in or on my body. Pure beauty is getting to the essence of who you are and how you feel about yourself. That’s why finding pure and proven products is so important to me; it’s what makes me feel like my most authentic self.
“It’s the cornerstone of my whole philosophy. At goop, we make products that we test rigorously and that don’t have non, that don’t have toxic ingredients in them. And that really work. And, you know, I think it’s the same when you’re sourcing food, anything you’re gonna put on or in your body. You want to know for sure that it is proven and it works, and also that it’s as purified as possible.”
On why it’s okay to be open about getting aesthetic help
Beauty needn’t always be all-clean-or-nothing.
“Aesthetics for me is about giving yourself permission to do what feels good and true. It’s about discovering what you love about yourself and enhancing it to be the best it can be–however you define that for yourself. It’s funny, I had been using Merz’s products for a few years, and really was a fan of the products. And so when they approached me, I thought, ‘Oh, my goodness, I really believe in the way that they approach products’. And, and I felt like it was just a very easy alignment to talk about the brand and to talk about, you know, I think beauty tips that some women feel maybe shy to discuss, and I kind of wanted to help release that stigma a little bit, if I could.”