Nobody understands the transformative power of dressing up quite like Gucci. In fact, its exuberant spirit may also be found at the new Gucci Beauty ION Orchard flagship, where guests can encounter the famed brand’s dreamy make-up and intoxicating perfumes.
Here, the esoteric and conceptual go hand in hand. Whether your look is dainty or daring, Gucci Beauty’s ION space is a temple where you too can indulge in the sheer joy of self-discovery through make-up.
Gucci Beauty, ION: A space to experiment and express
Gucci’s take on all things beauty is truly theatrical. From vintage floral motifs that adorn lipsticks and eyeshadow palettes to apothecary-inspired scents, Gucci Beauty at ION Singapore is a beauty chameleon’s wonderland.
The sophisticated space draws on the eclectic codes of the house. Glide across cherry-red wood floors from lipstick stations to blushes; lounge on pale pink furniture as luminous mirrored tiles recall a glam retro spirit that echoes Gucci’s diverse archives.
Gucci Beauty ION is also home to all of the house’s iconic women’s and men’s fragrance collections, and as a highlight, guests can experience the interactive fragrance bar. Learn, discover and be carried away by Gucci’s scent stories.
And if you’re overwhelmed by the sheer amount of olfactive options, fret not: a perfume consultant is on hand to not only matchmake guests with Gucci scents. Glean invaluable fragrance insights, including tips on how to layer and create your own unique scent with Gucci’s Alchemist collection.
Engrave your monogram on your favourite Gucci products, the personalised service also comes in handy when elevating gifts for loved ones.
And if that’s not enough, the space is equipped with QR codes and interactive tables, offering one-of-a-kind Gucci games and apps.
Eclecticism and Gucci
“Make-up can be used to construct the identity we wish to project, yet this does not mean it has to change what is already there; it should be about enhancing individuality, not concealing it,” explains says Gucci’s creative director, Alessandro Michele. “This idea is cultivated carefully through the tools we choose to use, as much as by the ones we choose not to.”
Indeed with Gucci’s myriad of make-up options, you can play it boho one day and glam rock the next.
Iconic beauty picks
Get your foundation shade matched, swatch your ultimate lip colour, and learn more about perfume notes as you discover these ultimate Gucci Beauty gets.
1 / 5
Gucci Beauty Palette Beauté Des Yeux Gorgeous Flora, $230
12 playful, pigmented shadows in satin, matte and metallic shades in one irresistible palette.
2 / 5
Gucci Beauty Blush De Beauté in Rosy Beige, $105
Infused with shea butter, hyaluronic acid and black rose oil, this adaptable, long-wearing powder can not only be used on cheeks but on eyes too.
3 / 5
Gucci Beauty Natural Finish Fluid Foundation, $105
A lightweight, silky-smooth, gender neutral foundation that blurs imperfections while enhancing skin’s natural beauty.
4 / 5
Gucci Alchemist's Garden Love at Your Darkest, $530 for 100ml eau de parfum
Inspired by the joyful, free-spirited nature of the dragonfly, Love at Your Darkest leaves an impression with a bouquet of airy white flowers and spicy black pepper.