The ultimate guide to Gucci Beauty at ION

Nobody understands the transformative power of dressing up quite like Gucci. In fact, its exuberant spirit may also be found at the new Gucci Beauty ION Orchard flagship, where guests can encounter the famed brand’s dreamy make-up and intoxicating perfumes.

Here, the esoteric and conceptual go hand in hand. Whether your look is dainty or daring, Gucci Beauty’s ION space is a temple where you too can indulge in the sheer joy of self-discovery through make-up.

Gucci Beauty, ION: A space to experiment and express

Gucci’s take on all things beauty is truly theatrical. From vintage floral motifs that adorn lipsticks and eyeshadow palettes to apothecary-inspired scents, Gucci Beauty at ION Singapore is a beauty chameleon’s wonderland.

The sophisticated space draws on the eclectic codes of the house. Glide across cherry-red wood floors from lipstick stations to blushes; lounge on pale pink furniture as luminous mirrored tiles recall a glam retro spirit that echoes Gucci’s diverse archives.

Gucci Beauty ION is also home to all of the house’s iconic women’s and men’s fragrance collections, and as a highlight, guests can experience the interactive fragrance bar. Learn, discover and be carried away by Gucci’s scent stories.

And if you’re overwhelmed by the sheer amount of olfactive options, fret not: a perfume consultant is on hand to not only matchmake guests with Gucci scents. Glean invaluable fragrance insights, including tips on how to layer and create your own unique scent with Gucci’s Alchemist collection.

Engrave your monogram on your favourite Gucci products, the personalised service also comes in handy when elevating gifts for loved ones.

And if that’s not enough, the space is equipped with QR codes and interactive tables, offering one-of-a-kind Gucci games and apps.

Eclecticism and Gucci

“Make-up can be used to construct the identity we wish to project, yet this does not mean it has to change what is already there; it should be about enhancing individuality, not concealing it,” explains says Gucci’s creative director, Alessandro Michele. “This idea is cultivated carefully through the tools we choose to use, as much as by the ones we choose not to.”

Indeed with Gucci’s myriad of make-up options, you can play it boho one day and glam rock the next.

Iconic beauty picks

Get your foundation shade matched, swatch your ultimate lip colour, and learn more about perfume notes as you discover these ultimate Gucci Beauty gets.