After Barbie, another millennial pink mega brand is now set to make the leap to the screen: Glossier, the game-changing beauty empire founded by one of the original girl bosses, Emily Weiss.
On 23 October, it was confirmed that Amazon had won a bidding war for the rights to adapt Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier, Marisa Meltzer’s instant bestseller, which examines the company’s stratospheric rise, as well as that of its high-powered CEO. The book’s log line reads: “Called one of the most disruptive brands in beauty by Forbes, Glossier revolutionised the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans lining up for a chance to buy its coveted products. It also taught a generation of business leaders how to talk to millennial and Gen Z customers and build a cult following online.
“At the centre of the story lies Emily Weiss, the elusive former Teen Vogue ‘superintern’ on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts and searing ambition needed to launch Glossier. She cannily turned every experience, every meeting into an opportunity to fuel her own personal success. Together with her expensive signature style and singular vision for the future of consumerism, she could not be stopped. Just how did a girl from suburban Connecticut with no real job experience work her way into the bathrooms and boudoirs of the most influential names in the world and build that access into a 1.9-billion-dollar business? Is she solely responsible for its success? And why, eight years later, at the height of Glossier mania, did she step down? In Glossy, journalist and author Marisa Meltzer combines in-depth interviews with former Glossier employees, investors, and Weiss herself to bring you inside the walls of this fascinating and secretive company. From fundraising to product launches and unconventional hiring practices, Meltzer exposes the inner workings of Glossier’s culture, culminating in the story of Weiss herself. The Devil Wears Prada for the Bad Blood generation, Glossy is a gripping portrait of not just one of the most important business leaders of her generation, but also a chronicle of an era.”
Per The Hollywood Reporter, Amazon will be using the book as the basis for a new TV show, with Pet Sematary: Bloodlines’s Lindsey Anderson Beer attached to produce. Although the project is currently in early development with no showrunner attached, it’s expected to be an ongoing series at the streamer if given the green light, meaning we should see the saga play out over multiple seasons. The most pressing question on our lips, however, is who on earth will play Weiss? Without a doubt, it’s a role a million girls would kill for.
This article was first published on British Vogue.
