Here at Vogue Singapore, we are continually breaking the mould—pushing the boundaries of what fashion publishing is, and what fashion can be. In the spirit of innovation, we have collaborated with digital fashion store, DressX, so you too can dabble in the world of couture.
Using AR technology, you can try on the couture pieces from Balenciaga and Miss Sohee, as worn by our November/December issue cover star, Gemma Chan. All you have to do is download the DressX app, select the garment you would like to try, open the AR camera, and you’ll be on your way to creating high fashion digital content.
Inspired by the archives of Cristóbal Balenciaga, Chan wears look number 47 from Balenciaga’s autumn 21 collection on our print cover. Crafted out of shantung silk and lace, the textured bustier gown is completed with a pair of opera gloves.
For the first time since its founder retired in 1968, creative director Demna Gvasalia presented a haute couture collection earlier in July. And thanks to DressX and augmented reality, you can now give the look a go yourself on the app.
For our digital cover, Chan is wearing a piece from Miss Sohee’s fall/winter Haenyeo 21 collection. The royal blue corset top is constructed out of small embellished flowers, and handmade using deadstock fabrics and recycled crystals.
Founded by South Korean designer Sohee Park, the label has been spotted on the likes of Ariana Grande, Cardi B and Miley Cyrus. Now, you too can try her pieces on for size.
Read on to hear from the founders of DressX, Daria Shapovalova and Natalia Modenova, about the collaboration.
For this Vogue Singapore x DressX partnership, the team digitised couture gowns from Balenciaga and Miss Sohee. What are your thoughts on digital fashion making the realm of high fashion and haute couture more accessible?
Daria Shapovalova: Digital fashion brings a whole new dimension to the traditional craftsmanship and couture design. While physical couture pieces can only exist in one or several copies each, digital fashion allows us to popularise the unique designs, giving people all around the globe an opportunity to embrace and experience the clothing in its new, accessible, digital format.
Natalia Modenova: By using 3D design software, we create a digital twin of a handcrafted fashion piece, preserving the traditional craftsmanship techniques for the current and future generations in the digital format. We believe that in the future, every high-fashion luxury brand will own a digital fashion line, just as they have perfumes or accessories. With its lower price point yet high precision, digital fashion will become a new way for customers to enter the high fashion world.
How would you describe the process of digitising the two gowns for this collaboration?
Modenova: Having the extensive experience of digitising fashion collections, our 3D team is capable of creating precise digital twins of the most complex garments, while the AR layer also allows us to enhance the original design, bringing in visual effects to highlight the uniqueness of the garment and extend customer experience with the possibilities of the metaverse.
Being familiar with Vogue Singapore’s forward-thinking mindset, at DressX we were very proud to join forces with the creative team and together showcase the possibilities of digital fashion design. Putting sustainability and inclusivity first, we truly believe that digital fashion has a huge potential to optimise the industry’s vital processes and solve some of fashion’s biggest challenges.
Make-up: Sha Shamsi
Model: Jasmine Mariani / Ave Management
The November/December ‘Eternity’ issue of Vogue Singapore is available for sale online and in-store from 16 November 2021.