When Chaos debuted its collaboration with Fendi on the Italian house’s February runway, nobody could have foreseen quite to what extent technology would come to define the months to follow. The logo-emblazoned AirPod holders or jewel-like smartwatch casings, which appeared clipped onto cinched waist belts and golden lanyards alike, went on to find a new resonance during a year when those sorts of devices have proven so instrumental to our existence—and so frustratingly prone to misplacement. “As a reflection of the world we are living in now with video calls… my favourite would be the smart earphones case,” reflects Silvia Fendi on the collaboration. “It’s a fun, whimsical play on such a practical object which we now have to use everyday.”
But the partnership speaks to a far longer-standing alignment between Silvia and Chaos founders Charlotte Stockdale and Katie Lyall. Having worked alongside Karl Lagerfeld at Fendi for over a decade, the duo has found a foundational role within her creative circle, and the irreverent perspective which defines their brand operates in harmony with the spirit of the house. “We share a great sense of fun and creativity, which is always present at Fendi,” Silvia continues. “And Chaos has a practical attitude which I like: a charismatic spirit with functional designs that I can really connect with. I like the idea of giving a purpose to things, which is what Chaos is all about.”
“Each piece was chosen for its usefulness, or how delightful it could be,” explain Stockdale and Lyall, who founded their brand with the simple desire to “create specific solutions for needs in our everyday life: beautiful, well-crafted, desirable solutions.” Having evolved their offering since they first launched in 2015 with their Chaos Zip lanyard necklace and iPhone cases (whose monogrammed leather exteriors soon became a fixture in the mirror selfies of everyone from Bella Hadid to Naomi Campbell and Victoria Beckham), their collaboration with Fendi takes the handy essentials they have become renowned for up a gear.
Now, there are leather shot glasses (as suitable for a morning dose of ginger as a late-night tequila); a smartpen which can be worn as an earring; a wealth of alluringly crafted monogrammed casings. Drawing inspiration from their love of “precious and useful objects, traditional and new”—from vintage cigarette holders to Old Hollywood evening clutches—it’s a desirably witty take on luxury which translates the spirit Karl Lagerfeld imbued the house with during his tenure there.