Gentle Monster x Jennie’s new mobile game
Gentle Monster’s second collaboration with Blackpink’s Jennie will see a fantasy world of a mobile game. Cheekily named ‘Jentle Garden’, the game will have users growing a flower garden starring an animated Jennie, where they can plant seeds, water plants and harvest flowers. The end goal? Sell them for gold at the flower market. Of course, like all games, there’s a prize. And it’s in real-life. Top 10 players will be selected each week for a month after the game’s launch, where they will receive a flower bag comprising five Jentle Garden eyewear models.
Valentino dropped an all-new ad campaign featuring Zendaya
The Italian luxury house’s spring campaign is meant to convey the concept of motion within interpersonal relationships. This is conveyed via a video featuring Zendaya, where she is depicted strutting down the sunny streets of L.A. while encountering a community of bodies dancing, walking, and moving around her. In a press statement released by Valentino, this latest project is said to bring “the codes of Couture into what’s real, immediate, and right” before audiences.
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Tremaine Emory has been named Supreme’s next creative director
It seems congratulations are in order. The Supreme team is joined by Tremaine Emory in 2022—the founder of cult contemporary streetwear label, Denim Tears. The brand was acquired by VF Corp for US$2.1 billion in 2020, which has led Emory to his next sartorial venture as the creative director of Supreme. According to a press statement, Emory will be working closely with the design team and Supreme founder, James Jebbia, who will maintain his current responsibilities overseeing the business.
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Chanel and Saint Laurent have joined forces to take a stand against imitation goods
This was done via a joint ad printed in WWD, where both labels affirmed their commitment to protect the property of French fashion houses. “French fashion and couture houses are essential elements of the heritage of France. Their creativity, savoir faire and their ability to inspire millions of people around the world contribute to the global influence of French industry,” the copy reads. “We must protect true creativity and ingenuity from parasitical companies whose business models depend on plagiarism and counterfeiting.”
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The North Face unveils a new collaborative collection with Kaws
‘XX Kaws’ comprises colourful outerwear, duffle bags, cargo trousers and more—all of which harbour graphic artist Brian Donnelly’s (aka Kaws) signature motifs. The full line-up has been made available in stores—both digital and physical—on 17 February.
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Cartier taps Sacai’s Chitose Abe to reimagine a classic design from the maison
The Trinity Ring now comes in a new rendition by Abe, and will be available alongside six other limited edition pieces. Abe’s interpretation extends two of the intertwined bands from the original, allowing for the bands to be worn over multiple fingers—a homage to her own fashion brand which features pieces that can be worn in a variety of ways depending on the individual.
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