Tequila has always been fashion’s favourite drink. If there was ever one synonymous with the idea of celebration, it is the iconic Don Julio 1942 Tequila. As the pinnacle of luxury tequila, it is a must-have at all the biggest after-parties, from Victoria Beckham’s first ever Paris fashion week show in 2022 to this year’s Oscars and BAFTAs. Evidently, it is the commemorative spirit of choice for the stylish, the glamorous and the affluent.
Aged for a minimum of two and a half years, the spirit itself is a veritable treat, boasting rich notes of caramel and chocolate on the nose before blooming into the heady flavours of warm oak, vanilla and roasted agave on the tongue. Packaged in a beautiful bottle to match—its tall, elegant form inspired by the long pointed leaves of the blue agave plant—the spirit is instantly recognisable as a symbol of elegance and sophistication. As for its iconic name? Don Julio 1942 is named after the year that visionary founder Don Julio González began his tequila-making journey, and is a tribute to the way his passion shaped the tequila industry.
Marking the official launch of the revered tequila in Singapore was an explosive party that shook up the local nightlife scene. Headlined by celebrity DJ Peggy Gou—known for her powerful sets that weave dark pulsing rhythms of house and techno with broken beats and abstract compositions—the launch event was held at Marquee Singapore, the biggest luxury nightclub in the country.
Transforming the venue into an oasis of opulent indulgence, the immersive experience was curated specially for Singapore and Southeast Asia’s biggest trendsetters and style icons. As Gou delivered a show-stopping performance that had revellers basking in celebration, every sip of Don Julio 1942 Tequila was a rush of flavour that imbued the night with lavish euphoria. Prominent personalities from all over the region graced the event, with names like Thai actress Ploy Chermarn, local style maven Mae Tan and Vietnamese model Thao Nhi Le in attendance. Undeniably, the event was the most luxurious launch party of the season.
Singapore has long been a certifiable party capital, with a buzzing nightlife scene spanning trendy speakeasies and edgy taverns to sophisticated bars and and glitzy nightclubs. Exciting collaborations and international guest bartenders bring constant fresh life to the scene, and a nation of discerning partygoers means delicious tipples are a must. The highly-anticipated arrival of Don Julio 1942—21 years after it was first created—is the only thing that’s been missing.
The launch party was accompanied by a collaboration with Singaporean sneaker artist and streetwear designer Mark Ong—better known as Mr Sabotage—which produced a customised bottle of Don Julio 1942 that was showcased at a private event as part of the launch line-up. Hand-painted and treated with 23-carat and 18-carat gold leaf coating, the one-of-a-kind work of art serves as Ong’s interpretation of how the acclaimed tequila redefines celebrations by heightening monumental moments.
While Don Julio 1942’s launch in Singapore was a party like no other, these festivities are only a hint of what is to come as the tequila house looks to rewrite the rules of luxury celebrations. As it makes its mark in Singapore, Don Julio 1942 will defy the boundaries of what occasions are expected to look like, instead setting a new standard for what they can be.
Discover Don Julio 1942 Tequila at donjulio.com.