This holiday season, all that glitters is, in fact, Gucci. Across the house’s unmissable four-chapter Gucci Gift campaign, we’ve been transported to The Savoy Hotel in London with Hollywood darling Jessica Chastain, to a snowy mountain getaway with tennis star Jannik Sinner and the cosy holiday home of Solange Knowles.
Now, we arrive at the fourth and final stop in the campaign which unfolds with festive flourish in Florence, the birthplace of Gucci and a city steeped in timeless artistry and tradition. Amid the evening festivities, Julia Garner, who is captured with her husband Mark Foster, Dakota Johnson, and global brand ambassadors Ni Ni and Xiao Zhan bring the magic of year-end celebrations to life, as they showcase a selection of holiday-ready styles designed to inspire festive soirées.
In the poetic glow of the night, joyful revelers and their radiant attire illuminate the evening, celebrating the beauty of connection and the anticipation of new beginnings. Florence, with its rich heritage and creativity, provides the perfect setting for moments destined to become cherished memories.
Highlighting the collection are iconic designs such as the Jackie Notte, Jackie 1961, and Bamboo 1947 handbags, reimagined in metallic tones, Rosso Ancora, and with crystal embellishments, complemented by Gucci Signoria slingbacks and elevated with Gucci Horsebit fine jewellery.
Creative director: Sabato De Sarno
Art director: Riccardo Zanola
Director: Marcell Rev
Photographer: Anthony Seklaoui
Stylist: Francesca Burns
Make-up: Diane Kendal
Hair: Shay Ashual
This story was originally published on Vogue Scandinavia.
