Wearing white on your wedding day—whether that is ivory, eggshell or cream has been a steadfast tradition since Queen Victoria first popularised it in the 19th century. Yet today, more and more modern brides are choosing to go for something more colourful. According to statistics, 15 per cent of brides are now opting for a non-white wedding dress, a figure that has steadily increased in the last decade. A-listers, too, have been leading the charge, with Gwen Stefani, Anne Hathaway and Chloë Grace Moretz all notably wearing coloured wedding dresses, while social-media platforms, like Instagram and Pinterest, inevitably give brides-to-be access to a wealth of inspiration that was just not available before.
But with a big, white dress being the key marker of a bride, can you still feel like it’s your wedding day when you’re wearing something else? The short answer, of course, is yes. For many brides, choosing to wear a non-white dress is down to a desire to feel like themselves on their big day, with personal style informing so much of our identity today.
