BTS recently celebrated its eighth anniversary with a 2-week festival, and the Korean music phenomenon has no intention of slowing down. Over the past few days, the band has been dropping a series of concept photos on social media for the release of its hit single, ‘Butter’, which just celebrated five weeks at the top of the Billboard Hot 100 charts.
So far, there have been four different versions, each with a different styling concept. With the boys being Louis Vuitton brand ambassadors, it’s no surprise that the outfit line-up consists of high-fashion luxury brands like Fendi and Valentino, with a mix of independent and emerging brands—including Singapore’s own Youths in Balaclava.
Version 3 of the concept photos is set at a car wash, with the members sporting an enviable assortment of denim looks. There’s Jin (extreme left) in a faded denim jumpsuit, paired with white sneakers. Yoongi (third from left), shows us how to pull off the canadian tuxedo with aplomb, with a white t-shirt to match his Dr. Martens boots. J-Hope (extreme right), known as the fashion lover of the group, is dressed in no less than leopard print denim shorts.
And while it’s not immediately obvious in the group shot, J-hope’s solo shot affords us an up-close look at his accessories. In addition to a silver necklace and rings, he’s also wearing Singaporean brand Youths in Balaclava’s sterling silver Festival Bracelet.
The bracelet consists of a bandana-print cotton strap, threaded through a sterling silver plate with the brand’s name on it, with a sterling silver fastener at the end. Good news for ARMY, or those missing their dose of festival fashion: the bracelet, which is retailing for US$100, is now available for pre-order. There’s free shipping on Singapore orders above US$100, and the site offers worldwide shipping as well.
Youths in Balaclava is already stocked at Dover Street Market stores, and other multi-label boutiques across the world. With this latest endorsement, the local design collective has just made its mark on the band’s massive social media following, which consists of a whopping 44.7 million followers on Instagram alone. We’ll be keeping a lookout to see if their clothes make their way onto the seven members soon too.