With fashion shows shifting to a primarily digital format, it’s starting to feel like it’s always fashion week online. Despite organised official weeks scheduled in June, July and September that mirrored the traditional menswear, couture, and womenswear schedules, brands have adopted their own time frames this year, pushing collection reveals to late October, November and even December.
This new 365-day stream of content promises to continue well into 2021. The British Fashion Council, Florence’s Pitti Uomo trade fair, and Paris’s Fédération de la Haute Couture et de la Mode have all made announcements about their official line-ups for the autumn/winter 2021 season. In London, the BFC is shifting its schedule to three genderless fashion weeks in February, June and September. Traditionally, London is the first city on the menswear circuit in January, giving designers little time to produce over the holidays. From 19 to 23 February, London will hold a digital and physical fashion week, COVID-19 restrictions permitting, open to all designers.
Pitti Uomo has also pushed back its dates to align with what are typically the women’s shows in February. “The situation [is] still too uncertain” for Pitti Uomo to begin on 12 January as originally planned, said chairman Claudio Marenzi in a release. The fair will now be held from 21 to 23 February in Florence.
Milan and Paris’s official menswear weeks in January are holding—for now. Milan is scheduled for 15 to 19 January, while Paris’s official dates are 19 to 24 January. Couture fashion week will follow from 25 to 28 January. The expectation is that these shows will be primarily digital, with the rare IRL event happening under strict health regulations.
This article was published on Vogue.com
