Ask & Embla, a brand no stranger to unconventional adornment, has once again reimagined jewellery with its latest collection—Aetherium. An eye-catching fusion of cyberpunk aesthetics and spiritual symbolism, their latest campaign points to the brand’s ability to continue pushing their artistic boundaries.
Founded in 2013, Ask & Embla’s alternative take on jewellery takes the conventional accessory a step further, towards a vision of encouraging the wearer’s self-expression. With inspirations drawn from 3 core themes—Gothica, Mythology, and Ethnology—the brand offers emotionally resonant jewellery for both standard and stretched piercings. Catering to the uncommon, Ask & Embla places inclusivity at its forefront, honouring a diverse community of change-makers, rebels, mystics, and romantics.
An illustrative offering, Aetherium is a representation of the increasingly blurred lines between humanity and technology, a buzzing theme that has captivated both designers and consumers alike. Crafted with machine-like precision and handcrafted artistry, the collection features articulated kinematic mechanisms and futuristic elements like mechanical bolts and custom chain links. These are combined with cybernetic components akin to an operating system’s circuit board. Blending alchemy and the quest for higher consciousness through natural crystal inclusions, clear and smoky quartz, amethyst, and onyx are set in hand-sculpted, high-polished mixed metals including 925 sterling silver, 14-karat gold, rhodium plating, and stainless steel. These intricate components reminiscent of high-precision machinery are juxtaposed with organic elements like crystals, creating a striking contrast.
The collection also offers an unprecedented level of personalisation. The interchangeable pieces empower wearers to tap into their creative element, allowing for more room to craft unique looks that align with their personal style. Additionally, Aetherium’s infusion of classic symbolism into a futuristic framework is particularly noteworthy. By reimagining ageless traditional motifs through a cyberpunk lens, the brand has created pieces that are both contemporary yet lasting.
Aetherium shines a spotlight on Ask & Embla’s commitment to redefining their creative perimeters and craftsmanship. The collection is undoubtedly a daring statement that challenges conventions and inspires imagination, melding the realms of man and machine.
