Trends will be powered by customers

“Big in ’24 according to Kiki World:  is what is powered by customers, not top down sold by brands. Trends we’re seeing: 3D pigments, all that glitters, shines and changes color IRL and on screen—for face, body and nails alongside continued demand for derm-grade skincare at home,” Jana Bobosikova, founder of Kiki World explains.