The cat’s out of the bag; or rather, the astronaut’s out of the box: Vogue Singapore is launching a series of mystery boxes, each containing an NFT artwork. The Vogue Singapore Mystery Box set is a teaser to the launch of its upcoming September issue, which drops on newsstands 25 August.
For those who might be unfamiliar with the concept of mystery boxes in the metaverse, here’s a crypto crash course. As its name suggests, a mystery box contains a surprise NFT asset. Like a game of Russian roulette, each purchase of a mystery box gives you a chance to receive an NFT of different rarity levels.
Designed and conceptualised by Vogue Singapore and Robot Playground Media, in partnership with NFT platform Brytehall and NFKings Productions, the Vogue Singapore Mystery Boxes contain NFT artworks depicting the moment of sunrise in 10 cities.
The astronaut playfully exploring the cities at dawn is our wink to our passion for technology and innovation.
“From the get go, we wanted to create NFTs featuring sunrises in different cities from around the world as a direct connection to the global theme of ‘New Beginnings’ for September. But we also wanted the Vogue Singapore Mystery Boxes to have a surreal element. What could be fantastical and yet cheeky?”, shares Norman Tan, Editor-in-Chief of Vogue Singapore.
“For us, the astronaut playfully exploring the cities at dawn is our wink to our passion for technology and innovation—one of Vogue Singapore’s key pillars since launch last year—whilst reminding buyers of the NFTs to keep a child-life faith and, importantly, to keep dreaming.”
The Vogue Singapore mystery boxes will be launching and retailing exclusively on 20 August at 7pm SGT on Binance NFT, the official NFT marketplace on the world’s biggest cryptocurrency exchange. Here’s a full look at all 10 cities:
Here’s where it gets (even more) exciting: There are normal Rare, Super Rare, Super Super Rare Boxes to collect. Collectors who obtain all 10 cities will be directed to a Binance Smart Chain-powered decentralised marketplace RARA via a secret link for the opportunity to purchase an eleventh and limited-edition Singapore sunrise NFT, completing the full Vogue Singapore Mystery Box set.
That’s not all. Thanks to Brytehall—the premium NFT platform launches on 1 September—those who manage to own the complete Vogue Singapore Mystery Box set will stand a chance to win two physical luxury timepieces. And, if Lady Luck is on your side and you manage to obtain three super super rare city cards from the Vogue Singapore Mystery Box, you will have the opportunity to join a lucky draw to win one of three staycations (each worth US$409) with HoteLux. Good luck, and watch this space for more news on our September issue come 25 August. In the meantime, here’s a look at the full 10 videos below.