A Cosmic Coincidence: Vogue captures Gucci cruise 2023

When Gucci’s Cosmogonie collection for cruise 2023 was first shown, with the finale lit by a serendipitous full moon, the audience were immediately drawn into the magic of it all. It illuminated connections that, to most, would otherwise be invisible, celebrating sartorial freedom and the creativity found in chance encounters—although, of course, every detail and decision was beautifully deliberate.

In essence, Cosmogonie means the study of the universe—and, in this collection, we are invited to enter Gucci’s distinctly eclectic world. For inspiration, the house looked to 20th-century philosopher Walter Benjamin’s idea that the way we think, interact and create reflects astrological constellations; fragments coming together seemingly at random to form something incredible. Exactly how the designs within the collection are linked—well, that’s down to our own perception, experiences and creativity. In other words, how you curate Gucci cruise 2023 will be a unique display of your style that illuminates connections you create.

Connecting the dots between various house motifs and moments in time, Vogue and Gucci have joined forces to bring the Cosmogonie collection to life. The portfolio of images and videos, titled ‘A Cosmic Coincidence’, highlights how fashion, and specifically the way each individual wears it, can inspire a series of thoughts and actions that might just reshape the future fabric of our lives.

A diverse cast—Karen Elson, Hanne Gaby, Imari Karanja, Sherry Shi, Misty Kyd, Lawal Badmus, and Paul-Emile Paillier—come together to demonstrate the infinite potential of this collection. The stars each have their time in the spotlight, moving through their everyday lives via a series of spontaneous moments. They all end up in the same place at the same time—with the brilliant coincidence of a romantic Shakespearean denouement meets Sliding Doors.

It’s a cinematic display that captures intimate and sartorial details, telling a multitude of stories, while leaving the conclusions to our imagination. Just as each story follows its own direction, the beauty of Gucci cruise 2023 lies in its versatility—this is a collection to make your own. Opulent in its colour pairings and distinctive patterns, playful in its time-travelling looks with twinkling embellishments, and enticingly tactile in its sheer and textural fabrics. New interpretations of the house codes lead the way, with signature Gucci monograms and emblems reimagined.

This new universe is conjured up by much of the team that created the Exquisite Gucci ‘Slice of Exquisite Life’ collaboration—including photographer Joshua Woods and stylist Ola Ebiti, with hair by Louis Ghewy and makeup by Anne Sophie Costa—all stellar individuals in their own right, recalibrating for an equally magical sequel.

‘A Cosmic Coincidence’ that casts light on intersecting timelines, the fluidity of different perspectives, and how one moment of connection could change our worlds forever. Expect an array of narratives, spontaneity and fashion inspiration, all in Gucci and Vogue’s signature innovative style.

The Gucci Cosmogonie collection is available to shop now.