Happy Birthday Rockstud! It seems like barely yesterday that Valentino’s signature pretty-tough pumps trod the global fashion circuit on street-stylers who fell for the easy charm of the quietly punky footwear. To mark the 10th anniversary of the brand’s once sell-out accessory line, creative director Pierpaolo Piccioli is revisiting the Rockstud along with some famous friends of the Italian house.
Kicking off the “Valentino Garavani Rockstud X” collection is Craig Green. The British menswear designer will put his spin on the label’s leather products with hand-applied metallic pyramid accents, inspired by the notches on Roman doors. Green, who has previously lent his utilitarian design nous to Moncler Genius, Adidas Originals and Champion collections, is an interesting choice for Valentino. He has a diehard millennial clientele who fawn over his artisanal workwear; one that Piccioli will no doubt want to tap into in order to take the Rockstud series into the mainstream again.
Both Valentino and Craig Green are currently keeping the product design and launch date under wraps. In the meantime, Rockstud fans have a new supersized take on the edgy-meets-elegant accessory line to covet for spring/summer 2021. At Valentino’s recent Milan Fashion Week show, Piccioli sent souped-up versions of studded bags and point-toe pumps down the runway. The message was clear: the Rockstud is back and it means business. Stay tuned for a first look at Green’s take on the iconic accessory once beloved of everyone from Alexa Chung to Emma Stone and Jennifer Lopez.
This article was originally published on British Vogue.