Some twenty years ago, Singles’ Day was but an Anti-Valentine’s Day Movement started by a group of (single, frustrated and probably shopaholic) Chinese University students. Written numerically as 11.11, they resemble “bare branches”—a Chinese expression for the unattached. The students began splurging on themselves on that day—the 11th of November—as a way of subverting societal pressure of being in a relationship. Somewhere along the way, it was capitalised into a full-fledged annual shopping festival that generates billions of transactions by dishing out hard-to-pass-up deals and discounts. And for that, regardless of the relationship status (single, attached, or #complicated), we’re not complaining.
With the shopping extravaganza just days away, things can get a little crazy. Naturally, we’ve got our eyes on the best beauty deals, which run the gamut from anti-ageing creams to high-tech beauty devices to up your skincare game. With this handy shopping guide in one hand and a credit card in the other, you’re ready for d-day. From escapist scents and glow-boosting skincare formulations to Dyson’s highly coveted hair tools, get these products at a steal.
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When it comes to skincare, perhaps the most important factor to consider is how penetrating the product you’re lathering on actually is. No matter how powerful or expensive, its effect will be lost if the active ingredients don’t reach the desired site of action. The solution? Look no further than b.glen’s revolutionary skin-penetrating technology—QuSomes that is incorporated into all of b.glen’s products. With Qusomes nano-sized structures, the active ingredients in b.glen’s formulations are able to deeply penetrate the various layers of the skin and directly address the target areas.
Get 11% off any two full-sized products from b.glen, ranging from $61 to $111; available at Tangs
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When it comes to J-Beauty, chances are Shiseido is likely one of the few first brands to come to mind. With a heritage of more than 140 years in the beauty industry, few know better when it comes to formulating premium products that protect and repair your skin. This 11.11, Shiseido has joined forces with e-commerce platform Lazada, offering a platter of exclusive deals and discounts.
Get in the Christmas Spirit by ore-ordering Shiseido’s Holiday Ultimune Set worth $587 (pictured above). Dip your hands into the glossy, blazing-red pouch and draw out powerful formulations that hold the key to radiant, age-defying supple skin. Featuring the best from the Ultimune and Vital-Perfection Range, this holiday set is honestly a steal at more than $200 of the valued amount.
Pre-Order Set: Shiseido Holiday Ultimune Set, $370 (worth $587); available at Shiseido Lazada
Additional to the 10% off storewide with a minimum spend of $100, shoppers are entitled to various gifts with purchases made during the window of 12-2 am on the 11 November. Trust us, it will be worth staying up for.
A one-of-a-kind skin-boosting formulation, Shiseido’s Ultimune Serum is known for its high-level protection against visible signs of ageing, environmental aggressors, and stress. With a minimum spend of $120, score yourself this travel-sized miracle worker that was the winner of 179 beauty awards globally, with 1 Ultimune sold every seven seconds, a steal indeed.
Ultimune serum (15ml) with a minimum spend of $120 (limited to the first 30 eligible orders, excluding set purchases); available at Shiseido Lazada
Buy 1, Gift 1: Benefiance WrinkleResist24 Range
When it comes to age-defying skincare formulations, J-Beauty brand Shiseido has always been at the forefront. Shiseido’s Benefiance WrinkleResist24 collection is the result of extensive research that identifies a specific enzyme that accelerates the skin’s ageing process. Specially formulated with Mukurossi Extract, Chlorella Extract and Gambir Extract, these three miracle ingredients collectively inhibit damage caused by the wrinkle-triggering enzyme.
Buy 1 Gift 1—Benefiance WrinkleResist24 Intensive Eye Contour Cream, $85; Benefiance WrinkleResist24 Night Cream, $91; available at Shiseido Lazada
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Enter Clarins’ magical 11.11 Fairyland and find yourself spoilt with choice by an array of amazing plant-powered skincare gift sets, like the Double Serum & Extra-Firming Collection (pictured above). From protection to regeneration and hydration, Clarins Double Serum is an all-rounder when it comes to slowing the inevitable enemy that is ageing. It’s formulated with 21 active plant extracts, including newly added turmeric. Paired with Clarins’ Extra-Firming Day and Night Cream, this gift set is your trump card when it comes to looking forever young.
Double Serum & Extra-Firming Collection, $125 (worth $209); available at Clarins Singapore
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While mascaras and brows pencils may be your go-to in this time of mandated mask-wearing, a case can be made for blush as a makeup-must. Clinique’s limited edition Cheek Pop Palette comes in two variations: ‘Warm Up’ and ‘Cool Down’, each featuring a trio of pretty, natural-looking shades that compliments every skin tone. A swirl across the apples of your cheeks is all you need to achieve a rosy, healthy-looking you.
Complimentary limited edition Cheek Pop Blush Brush (worth $30) with purchase of any Cheek Pop palettes, $55; available at Tangs. Limited to the first 30 shoppers only
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The stylish, sleek, grey-with-pink-accents hair styling and drying tool sit on the wishlist of most, if not all of us, waiting for the day to finally be checked out. But alas, the premium price tag is what stands between you and gorgeous, salon-like blowout hair. Well, your prayers have been answered—get the hair tool of your dream at 11% off!
Get 11% off Dyson’s Supersonic, $599 and Airwrap, $699; available at Tangs
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Online/ In-App Promotions:
Christmas isn’t here yet, but boy, is Sephora feeling generous! With a minimum spend of $120, Sephora will be gifting you up to 11 gifts: 5 sachet samples and 6 deluxe samples of some of the industry’s cult-favourite. In the (very) rare event you can’t meet the minimum spend amount, Sephora still makes sure you walk home with a little something: receive 5 gift samples with any amount spent online.
11 complimentary gift samples with a minimum spend of $120; available online and on the Sephora app. Shop In-store and get $11 off with a minimum spend of $120.
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The search for an effective, soothing yet strengthening skin care product for your sensitive Asian skin is finally over. Derma Lab’s hypoallergenic and dermatologically tested formulations are designed specifically with sensitive Asian skin types in mind, catering to our naturally thinner epidermis that renders it more susceptible to skin barrier damage.
Derma Lab’s super serum (pictured above) contains one of the highest concentrations of Vitamin C in the market (that is, 15% dermatological Grade Vitamin C). It not only effectively brightens and reduces dark spots in less than a week but contains powerful antioxidants that fight against free radicals and harmful UV-induced photo-damage. Sensitive skin or not, make room on your vanity table for this tiny but mighty product.
Complimentary new Bio-essence Bio-Treasure Intensive Glow Ampoule Mask 7s with every purchase of Derma Lab Pure Vitamin C15, $55.90, made on 11 November 2020; available at Derma Lab
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Foreo’s bright, silicone cleansing brushes have captured the hearts of everyone—from top beauty influencers to the girl-next-door, and it’s not hard to see why. Pictured above features one of the exclusive sets available during the highly anticipated 11.11 sale, consisting of a trio of Foreo’s favourites when it comes to achieving clean and firm skin.
Set 1 includes: LUNA 3; Serum Serum Serum, 30ml; Micro-foam Cleanser, 100ml, $467 (worth $325); available at Foreo Lazada
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So you’ve got your hair, skincare and make-up sorted. Now all that’s left (and by no means least) is your choice of fragrance. Looking for a new scent to fall in love with? Meet Chloé L’eau, a spin on the signature Chloé Rose created by perfumer Michel Almairac. Offering vibrant notes of natural rose water, it is enhanced with fresh, multifaceted magnolia. An initial burst of jasmine and tangy citrus notes blends with the lush, botanical richness of oakmoss to create a floral fragrance that lends its finishing touches for the muse behind this fragrance: a free-spirited woman forging her own path: you.