Family sits at the centre of Lunar New Year, and Tommy Hilfiger is leaning into that idea for its release this year, positioning the season around togetherness, continuity, and a fresh set of faces joining the brand’s extended circle. For 2026, Tommy Hilfiger is spotlighting Pond, Phuwin, Gemini and Fourth as the faces fronting the campaign, highlighting a new generation that connects the label’s preppy DNA with the way style is worn right now across Asia. As actors and performers with a strong youth following across the region, they represent the current generation shaping pop culture and personal style in real time, bringing that charming casual ease that sits naturally within the brand’s world.
The Lunar New Year 2026 collection marks the Year of the Horse, with the brand framing the capsule around energy, freedom, strength and success. The offer spans menswear and womenswear, and it splits into two key parts: a global Year of the Horse range, and a special Lunar New Year 2026 capsule created exclusively for the region.
In the exclusive capsule, the wardrobe is built around familiar pieces with updates that make them feel current and easy to wear through the holiday period. Standout silhouettes include reimagined polos, effortless crewnecks and sharp chinos, offering versatile layering options for every holiday moment. The palette of vibrant reds and rich blues highlights the optimism of the season, reflecting timeless style elevated with a contemporary sensibility.
A rope logo inspired by the label’s archives and nautical legacy runs through the collection, wrapping elegantly around a horseshoe in a meeting of Eastern and Western tradition. The range for men and women highlights statement pieces including crisp t-shirts, soft sweaters and cosy cardigans, that can be dressed up or down for easy versatility.
The Lunar New Year 2026 capsule will be available on tommy.com and at all Tommy Hilfiger stores throughout the season.
