The thing about NFTs is that you could own dozens of them but no one would ever know without accessing your crypto wallet. But today with NFTiff, Tiffany & Co. has made that a thing of the past.
As the jeweller’s official venture into the world of NFTs, NFTiff allows holders of CryptoPunks the opportunity to create their very own Tiffany & Co. pendant—just like what Tiffany & Co. executive vice president of product and communication, Alexandre Arnault, did in April this year, with his own CryptoPunk NFT #3167.
Setting off shockwaves through the luxury world, Arnault’s creation launched the first major tangible link between NFTs and fine jewellery. He announced it digitally of course, on Twitter, showing off a new avatar of his beanie-wearing, 3D glasses toting PFP crafted in gold and precious gemstones.
And so can you, if you’re a CryptoPunks holder. Transforming CryptoPunks into custom-designed pendants, Tiffany’s designers will work with the 87 attributes and 159 colors that appear across the collection of 10,000 CryptoPunk NFTs to match with the most similar gemstone or enamel colour.
We’re taking NFTs to the next level. Exclusive to CryptoPunks holders, NFTiff transforms your NFT into a bespoke pendant handcrafted by Tiffany & Co. artisans. You’ll also receive an additional NFT version of the pendant. Learn more: https://t.co/FJwCAxw8TN #NFTiff #TiffanyAndCo pic.twitter.com/pyKlWejHv4
— Tiffany & Co. (@TiffanyAndCo) July 31, 2022
Each pendant will be comprised of at least 30 gemstones and/or diamonds to create a custom design with the highest fidelity to the original NFT art.
“We are incredibly excited to announce the debut of NFTiff, bringing our clients the rare opportunity to turn CryptoPunks into custom Tiffany & Co. jewelry designs through a fully digital experience,” said Alexandre Arnault, Executive Vice President, Product and Communication.
Priced at 30 ETH (approximately US$51,000), the NFTiffs will be available globally at nft.tiffany.com, powered by blockchain technology innovators, Chain.
Each 18k rose or yellow gold pendant will be worn on an adjustable chain between 18 to 22 inches, composed of rectangular links that draw inspiration from the shape of square pixels. Limited in supply, only 250 pendants will be produced, each engraved with its CryptoPunks edition number on the back.
But don’t expect to be able to scoop up one for the entire household, as there is a limited of three NFTiff passes per individual. The project will officially launch on August 5th, with NFT delivery in December 2022, and jewellery delivery by February 2023.
Since the start of 2022, Tiffany & Co. constantly dominated headlines in the digital space. First was Tiffany Yellow as an April Fools’ Day joke. Then came TiffCoin which was notably NOT a new cryptocurrency, but a tongue-in-cheek way to connect present day consumers and its storied history where silver and gold coins known as “Tiffany Money” could be exchanged for jewellery.
So when Arnault tweeted his own Tiffany & Co. X CryptoPunk pendant, it didn’t take the jeweller too long to let its tech-savvy customers get in on the game. And while US$51,000 might sound a bit much for a gem-set pendant, even if it came with its own NFT art, all that incoming digital street cred will make it worth every ETH cent.