If recent perfume releases are anything to go by, gourmand fragrances are not letting up on the chokehold they have over the beauty realm. There are, however, distinctions between 2025’s reign and this year’s. Rich and fruit-centric concoctions are taking a backseat in light of creamier and milkier blends, with marshmallows, mochi and even pistachio taking precedence over heavier aromas. This doesn’t mean that they are lacking in depth, however. While said iterations comprise a milder flavour profile, they still manage to intrigue thanks to the inclusion of unexpected notes and ingredients. The most experimental genre this year? Perfumes within the tea category, which brings us to the focus of this piece: what are the best matcha fragrances out there, and should you be investing in one?
It’s safe to say that the answer to the latter question is one of assent, especially for avid matcha drinkers. Beyond so, however, the intriguing interpretations of today also makes it a must-buy for perfume connoisseurs looking to delve into one-of-a-kind scents with limitless potential. Thanks to its herbaceous and sweet nature, matcha-centric fragrances can lean in any direction without it coming off forced—think weaved with spicy notes for a decadent and sultry take, or even fused with citrus for an olfactive bouquet that is more crisp in nature.
And so without further ado, we present a curation of the best matcha fragrances to add to your rotation, from it-girl favourites to indie-darlings that are slowly but surely gaining traction. Spy them all, below.
1 / 5
d’Annam Matcha Soft Serve
Much like how ice-cold ice cream acts as a perfect form of relief on sweltering hot summer days, the d’Annam Matcha Soft Serve promises to be just as much as a lifesaver with clean, powdery characteristics that make users feel like they’re fresh out of a shower no matter where they are. Picture the airiness of a crispy vanilla cone, tempered by green and vibrant matcha that comes bursting with flavour. A sweet wallop that transitions into something deeper and even, dare we say it, bitter, of which immaculately encapsulates the umami-ness of matcha.
d’Annam Matcha Soft Serve, USD$160 for 50ml, available at d’Annam
2 / 5
Le Labo The Matcha 26
Is there anyone who is not privy to Le Labo’s expansive range? We think not. One of the most iconic scents from its collection is undoubtedly The Matcha 26; an intimate skin fragrance designed to “linger around you like a natural scent.” In short: don’t expect any fancy bells and whistles, but instead a deeply nuanced perfume that requires a closer sniff to really grasp. The inclusion of fig and bitter orange cuts through its woodsy essence to grant a fresh and memorable edge.
Le Labo The Matcha 26, $479.20 for 100ml, available at Zalora
3 / 5
Kilian Princess
Ginger, green tea and marshmallow might sound like three highly disparate ingredients, but not to the expert noses at Kilian. Under their expert handling, the trio comes together in perfect harmony to form Princess by Kilian; an empowering gourmand fragrance that is fresh and spicy in equal measure. Upon closer inspection, it also comprises a sweet undercurrent that rounds out its scent profile seamlessly.
Kilian Princess, $193 for 50ml, available at Selfridges
4 / 5
Kayali Freedom Musk Matcha 45
Who would have thought that musk and matcha would be a match-made in heaven? At Kayali, verdant notes of matcha eases into silken praline and warm vanilla before melting down into sensual sandalwood; a full-bodied and directional fragrance despite its fusing of unconventional ingredients. Touted as a “serene ritual for your senses”, just a smidge applied sparingly to an individual’s pressure points is enough to get heads turning.
Kayali Freedom Musk Matcha 45, $53 for 10ml, available at Sephora
5 / 5
Penhaligon’s A Kiss of Bliss
Nirvana is within reach with this lucky elixir which employs matcha, clovers and bergamot to lift the spirits and draw others in. Described to be a highly magnetic perfume, its mossy and earthy aroma acts as a much-needed confidence boost whilst also smelling of creature comforts; users cite their love for its opening notes which smells of “biscuits and matcha.”
Penhaligon’s A Kiss of Bliss, $230 for 50ml, available at iShopChangi
