From the car to the airport; from the hotel to the football stadium. Rinse and repeat many times over. That’s life in the fast lane for South Korean footballer Son Heung-min. As captain of English Premier League contenders Tottenham Hotspur and the South Korean national team, Son has had to navigate both historic achievements (being the first Asian player to score his 100th Premier League goal in 2018, for instance) and challenging setbacks at times by his own admission.
Yet, he has always managed to return to his peak in style. Most recently, he sealed another win for South Korea in World Cup qualifying with a resounding 7-0 win over Singapore on their home ground in June, and he has done it all with Tumi by his side.
With an intimate and introspective film shot on-location at the colossal Tottenham Hotspur Stadium, Tumi’s latest campaign for its Tegra-Lite and Alpha Bravo collections perfectly captures the sentiments and highs-and-lows of Son’s football career. “I was personally excited for this campaign to be set in my home away from home,” Son shares. “I always value that Tumi is there for me and has my back, whatever journey I’m on.”
The campaign film opens with Son contemplating on a bench in an empty locker room, sitting alongside his two favourite Tumi bags: the steadfast Tegra-Lite carry-on in graphite and the do-it-all Alpha Bravo Search backpack in black. The film then switches into high gear, depicting the 32-year-old across various occasions and locations. We see him in a hotel room at golden hour, in a chauffeur-driven car on the road, mic’d up at a press conference, dipping into a cold plunge at a gym, strolling down a fluorescent-lit airport aisle, and finally, at the grand Tottenham Hotspur Stadium at night—all with Tumi in tow.
From big wins to small moments, the campaign film showcases Son’s relentless pursuit for excellence on and off the pitch, as well as Tumi’s unwavering support for him with hard-wearing resilience, reliable functionality and enduring style.
It’s no surprise, that Son has been a Tumi Global Ambassador for three years now. Just as Son has been resolute through notable difficulties and endeared himself to the Spurs-faithful, Tumi’s Tegra-Lite and Alpha Bravo collections are made of the same grit and have drawn their very own legions of globe-trotting fans.
On closer inspection, it’s easy to understand why the South Korean superstar was portrayed along these particular Tumi bags. Tumi’s Tegra-Lite Expandable Carry-On is constructed from Tegris, an exceptionally heavy-duty yet lightweight material that features in lifesaving armour, race cars and professional athletic gear. Think of it as a bulletproof vest for your Vogue-approved investment pieces whenever and wherever they might travel with you.
Composed of consolidated layers that have been integrated with recycled materials, the Tegra-Lite shell is not only durable and sustainable, but also easy on the eye. Besides sleek black and a light-grey graphite, its high-shine body is also available in sky blue and a bronzy blush. Both colourways arguably stand out in the barrage of black on the baggage conveyor, which means a more swift exit out of the arrival terminal. Looking to add your own personal flair? Make it yours by stamping custom initials. Son has his one fittingly emblazoned with “SON” in all caps.
If the Tegra-Lite collection is designed for travel beyond borders, the Alpha Bravo line will take you from the airport or office to the city and the great outdoors. Totes, slings, cross-bodies, briefcases, travel kits, and Son’s favourite backpacks have a hyper-functional focus, meaning robust closures and easy-access pockets that keep essentials secure and organised while on the move.
Each Alpha Bravo bag is crafted from recycled ballistic nylon, Tumi’s signature fabric for three decades. It maintains its strength while protecting what matters most—the planet and your valuables. The Search backpack is now also available in smooth leather for those looking towards a more premium upgrade.
Carrying some serious weight? Adapt the Alpha Bravo bags with modular accessories such as small pouches, mobile organiser, or even an Airpod Pro case. Packed with purpose, filled with ambition, and legends in the making—take your cues from Son and Tumi to redefine the way you travel.
Shop Tumi’s Tegra-Lite and Alpha Bravo collections at tumi.sg.
