Rowi Singh is all about the maximalism life. Her Instagram feed is all the evidence you need—from vividly neon swoops of eyeliner to blindingly bright facial adornments, there is no doubt that the Indian-Australian influencer is a huge proponent of the following adage: more is more. In 2024, Singh aims to continue on with this mindset of abundance, first with a restock of her highly-revered ‘seapunk’ collection from eponymous beauty label, Embellish by Rowi, followed by the pushing out of more curated, intriguing content across all social media channels. Here, Rowi sits down with Vogue Singapore to detail her beauty favourites, from an underrated beauty product she wished more people knew about to the TikTok skincare hack she can’t live without.
Ultimate favourite eye make-up look My ‘dew drops on grass’ look. It uses newly incorporated techniques such as ultraviolet resin to create 3D water droplets on the face.
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My signature fragrance Byredo Bal d’Afrique.
My desert-island make-up essentials The CosRx Aloe Soothing Sun Cream SPF50+/PA+++, Aquaphor Healing Ointment (it’s so multifunctional!), Embellish rhinestones, of course, and the Hourglass Vanish Airbrush Concealer (it works wonders).
The TikTok skincare hack you can’t live without I’ve discovered that sulphur acne ointments are the perfect cure. I’ve just started using it as a mask a few times a week, and my texture and deep acne have almost disappeared.
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An underrated beauty product you wish more people knew about The Kiss ImPress Press-on Falsies Eyelash Cluster Kit. They are essentially individual lashes that require zero lash glue.
A hair look you’re obsessed with I love a slicked braided up-do. Pull your hair into a tight (but not hair-loss tight) ponytail at the crown of your head, and then braid your hair into five separate pieces of varying thicknesses. Pin them atop your head in a twisted fashion, sculpting the hair into interesting shapes.
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The non-negotiable skincare step in your regime Double cleansing. It’s essential I have an oil-based plus pH balancing cleanser to clean my skin without stripping its barrier. I use the MAC Cosmetics Hyper Real Fresh Canvas Cleansing Oil and Etude House SoonJung pH 6.5 Whip Cleanser.
A traditional Indian hair practice you’ve incorporated into your routine A few hours before I wash my hair, I deep massage my scalp with amla hair oil and keep it wrapped in a towel for a few hours. My hair is super silky post-shower.
Three wellness practices that have changed your life for the better Journalling most mornings to keep my thoughts in order and set me up for the day, Pilates at least three times a week, and reading before bed to wind down my overactive mind.
Your beauty philosophy Don’t be afraid to move against the grain of trending beauty. Do what feels authentic to you, not what society thrusts upon us.
