While fashion brands continue to grapple with the industry’s new digital frontier, Rihanna coolly announced the date for volume two of her Savage X Fenty show streamed on Amazon Prime—a format that broke the internet the first time around, and will likely do so on its second airing.
On 2 October, Rihanna and her diverse cast of savages, including Paris Hilton, Irina Shayk, Lizzo, Shea Couleé, Willow Smith and Demi Moore, will showcase the latest collection from her lingerie line. Models and Fenty family members Cara Delevingne, Normani and Bella Hadid will make return appearances, while Travis Scott, Rosalía and Miguel, among others, will perform.“Y’all ain’t ready,” Rihanna teases in the social trailer, before quipping, “Savage, not sorry.” Cue a meltdown in the comment box of @badgalriri.
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Rihanna’s first Savage X Fenty lingerie show has become somewhat legendary. Presented at the Brooklyn Navy Yard during New York Fashion Week spring/summer 2019, the designer called upon the industry’s most buzzed-about models, street cast newcomers, and a troupe of dancers led by Parris Goebel to push the boundaries of society’s preconceived notions of what sexy looks like, and smash apart the constructs of a traditional catwalk show in the process. The multi-layered performance piece, which Rihanna herself called a “fashion musical”, was a celebration of body positivity, inclusion and sensuality for a woke audience that had begun demanding more than the outdated Victoria’s Secret model.
Creative director Willo Perron—the same brain also behind the blockbuster tour concepts of Jay-Z, Kanye West, and Lady Gaga—told British Vogue at the time that, “The Savage X Fenty show is how fashion should approach its messaging moving forward.” The industry certainly received the message and is making strides to become truly inclusive, but Rihanna, who is pictured in the clip wearing a protective face mask and a visor, is about to come and shake things up again.
This article was originally published on British Vogue.