Mothers today truly do it all. They manage a household, juggle a career, and pursue personal interests all while raising their children. Each day starts early and often sees a mad flurry that begins with getting their children ready and dropping them off for school before heading to their respective workplaces. Due to their hectic schedules, durable fabrics, pastel colours and relaxed silhouettes are usually the key building blocks of their wardrobes. This just in: there’s a new wave of influencer moms in town showing us how to pull off both fashion-forward and functional styles.
Below, Elsa Hosk, Athena Calderone, Viky Rader, Romee Strijd, Arielle Charnas, Lauren Santo Domingo and Kelly Wearstler each showcase how they incorporate their distinct personal styles into their everyday hustle.
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Arielle Charnas
Fashion influencer Arielle Charnas has perfected a trendy uniform with her signature denim pairings for her mom-on-duty days. This mother of three keeps her style fresh by incorporating the season’s key trends into her daily staples. Red is fall/winter 2023’s most popular colour and her bright scarlet bag from The Row paired with denim jeans, a simple brown top and loafers makes for an effortless and current look for a fall day out in NYC.
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Maison Margiela Tabi loafers, $1,613
Available at Maison Margiela.
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Kelly Wearstler
Kelly Wearstler is not only an internationally celebrated interior designer known for her artful combinations of colours, prints and patterns. She is also a fashion icon in her own right. Her personal style is a direct reflection of her signature bold aesthetic, and she is often clad in the season’s most directional pieces. Take a leaf from her book and try out a pair of statement shoes with a simple outfit to inject a heavy dose of fun and playfulness to your day-to-day activities.
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Romee Strijd
A Victoria’s Secret supermodel and founder of jewellery brand Naetur, Romee Strijd is a mainstay on the international fashion scene, but she is equally as open about the realities of being a hands-on mother to two young children. Her classic neutral-toned ensemble makes it easy to match with her two young daughters. Opt for black loafers and socks for a comfortable day out with the family while staying consistent with the classic theme.
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Lauren Santo Domingo
As the Chief Brand Officer of Moda Operandi, the artistic director of Tiffany&Co.‘s home collection, a contributing editor to Vogue, and mother to two young children, Lauren Santo Domingo seems to have her plate filled and yet she does it all with effortless aplomb. With one of the best archival wardrobe collections in recent years, Lauren’s personal style is fluid and combines sculptural shapes, fun prints, and unexpected textures tied together with a classic, old-world glamour. Her choice of a knitted cropped tonal sweater over a silk dress is an unconventional, yet practical way to inject interest into an otherwise simple look.
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Viky Rader
Germany-based creative director Viky Rader is not only the founder of Viky Rader Studio, but also the founder of V.R Together Charity Foundation, an NGO that supports children, women and the elderly with humanitarian, medical and asylum aid. As a professional juggling multiple roles, Viky’s daily style is classic monochrome with a hint of playfulness in proportions and textures. Get her polished vibe with a black-and-white pairing with ballet flats, which are the current hottest shoe trend and a comfortable and practical choice for a mom on-the-go.
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Athena Calderone
Interior designer Athena Calderone’s earthy, rustic and highly-curated aesthetic translates from her interior spaces and furniture designs to her own personal wardrobe. Her silver cuff from John Hardy, a Canadian artist and designer whose line of luxury accessories was founded in Bali in 1975, is an example of how a statement accessory can elevate a simple outfit.
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Saint Laurent wavy cuff bracelet, $1,750
Available at Saint Laurent.
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Elsa Hosk
Supermodel and founder of Los Angeles-based clothing brand HELSA Elsa Hosk makes it look easy with her signature laidback, slightly undone classic style. Dressed in ’90s straight-leg denim jeans and Adidas Samba sneakers, Elsa’s look makes for a perfect ensemble for a day out with her daughter. Her white shoulder bag from Aupen, a vegan and ethical handbag brand by Singaporean Skye Tan, completes the relaxed and minimalist vibe.
