If you’ve been on TikTok lately, you know that there’s a certain fervour around Loro Piana. Yes, it’s a brand that makes quality loafers, blankets, and cashmere sweaters. But as terms like “stealth wealth” and “old money aesthetic” have served as hashtags across an avalanche of viral videos that feature the brand’s products, it’s also become a lifestyle—one that exudes a certain je ne sais quoi associated with effortless chic.
So perhaps it’s a natural evolution that today, Loro Piana is launching L’Art de la Table. Their first-ever entertaining collection includes dinnerware, glasses, textiles, and wooden trays crafted by sculptor Lucas Castex. “It is another opportunity to add a touch of our taste, our brand DNA to one’s lifestyle,” Francesco Pergamo, director of Loro Piana Interiors, tells Vogue.
L’Art de la Table exudes the effortless summertime ethos associated with long, rose-filled lunches at Ramatuelle beach club or al fresco dinners nestled into the cliffs of Capri. Placemats, napkins, and table runners are made of cotton, linen, and polypropylene, a fine yet sturdy blend perfect for outdoor use—or, as the house notes, on a boat. (This is important: Loro Piana does a booming business in yacht interiors, meaning much of their clientele is in need of elevated, but also weather-resistant, materials.)
Both plates and textiles come in classic blue and white stripes or the maison’s signature warm brown “kummel” shade. Pergamo says they were inspired by the striped suitcases Loro Piana’s traveling salespeople used in the 1970s. “The suitcases were custom-made in the past by an Italian artisan and were personally chosen by the Loro Piana and used by sales representatives to carry fabric samples and present them to customers,” he explains. “The idea was to create an elegant and exclusive container for exclusive content. The striped pattern made them instantly recognisable, to create a direct link with the brand. The cases became extraordinary business cards for our representatives: they were elegant, finely handcrafted, and rich in detail. The stripe pattern also proved to be very contemporary, as it is timeless, and so we started experimenting with it a couple of years ago.” Meanwhile, some table runners and napkins feature delicate floral motifs.
Dishes are made of bone porcelain, which is handmade in Italy and takes up to three years to make. All drinkware is crafted from Murano glass and detailed with fine lines so precise that they resemble a kind of translucent corduroy.
Finally, Castex’s trays are meant to evoke a timeless one-of-a-kind souvenir picked up from the quaint shops of Positano or Cinque Terre. Hand-carved from walnut wood, they come in three shapes best described not by their technical terms, but which food they fit instead: pizza, antipasti, olives. (Only 200 have been made.)
L’Art de la Table will be available at select Loro Piana boutiques as well as online—go forth and dream about summer dinners to come.
This article was originally published on Vogue.com.