Do you believe in magic? L/CHEMY, the in-house skincare brand from Eternelle V Aesthetic Clinic & Medispa, certainly does. Just like its name, derived from the word “alchemy”, this holistic skincare range offers everything your skin needs to transform it from within.
Aptly, its tagline: You Embody Magic, embodies this promise. Homegrown Singaporean beauty brand aims to inspire you to find your own personal magic because beauty starts with you, and from within. In order to let your own inner beauty shine, you need to focus on the stuff that matters, which shouldn’t have to include worrying if your skincare is doing its job.
Why is this important? As we lead such busy lives, our skincare should work for us. And by ensuring that your skincare continually delivers the best results, you can focus on the important things in life—spending time with your loved ones or on yourself. Because self-care is just as essential.
“I embody magic in everyday life. At my job, with my clients, in my personal relationships—I make it a priority to savour and enjoy every moment and that’s the true magic,” says Holly Grabarek, food addiction professional and L/CHEMY ambassador.
View this post on Instagram
L/CHEMY skincare: delivering simplicity, integrity and performance
This is where L/CHEMY comes in. The brand doesn’t just help minimise the clutter and distraction by simplifying your daily skin and personal care routines. More importantly, thanks to the carefully curated active ingredients, the products are effective and consistently deliver results.
“I appreciate L/CHEMY’s simple formulations but with complex ingredients such that it supplements—not overwhelms—my natural skin. It takes time to put your skincare on every day; an act of self-love because no one would know except you. It’s also investing in your future self,” says Monica Anne Lie, creator and L/CHEMY ambassador.
View this post on Instagram
Every product boasts high-performance scientific ingredients that have been meticulously sourced from all over the world. Alongside clean formulations that are free of parabens, phthalates, sulphates, mineral oil, colorants and fragrances, the result is a comprehensive range to get your skin healthy, glowing and youthful. Yet this doesn’t diminish the sensorial experience in any way as hypoallergenic fragrances are still included where necessary and in the rinse-off products as well.
Tan Su-Lyn, brand strategy and communications agency co-founder and L/CHEMY ambassador is a fan of its suite of cleansing products—Ritual No. 1, Oasis and On Cloud Nine. “These products deliver on the claim that they do their jobs while respecting the physiological pH of the skin. I no longer get that feeling of having squeaky clean but dehydrated skin after cleansing.”
View this post on Instagram
It doesn’t stop there. L/CHEMY is also big on sustainability, which includes the deliberate leaving out of elaborate embellishments, box packaging, product inserts and even plastic wraps. And even when needed, the brand uses minimal printing and 100 per cent recyclable packaging.
Currently, there’s a variety of cleansers, anti-ageing and hydrating serums and moisturisers, and sunscreens, with plans to expand to include eye creams and personal care products like 100 per cent plant-based artisanal hand washes and hand lotions by the end of the year and early 2023.
L/CHEMY’s bathroom philosophy
L/CHEMY truly takes the notion of self-care very seriously. But more than that, the brand wants to remind us that it doesn’t need to be complicated.
Its focus on simple minimalism extends to its Bathroom Philosophy and its mission to redefine the space into a sacred, healing space where skincare and self-care are linked.
It is a space where you can allow yourself to slow down, reflect and let the restorative element of water wash away the stresses and anxieties of the day, before stepping out and feeling renewed.
“As a mother of three young children, the bathroom is pretty much the only place where I can claim some privacy and alone time for myself. I invest far more in skincare than I do make up because to me, taking care of my skin is an act of self-care,” says Tan.
With its distinctly clean design aesthetic and empowering names like Breathe, Believe in Miracles, On Cloud Nine and Tranquillity, each product not only helps your skin, but also you—emotionally and mentally, bringing about a sense of calm, positivity, hope and happiness with every use.
As Grabarek so aptly says, “Skincare is so much more than ‘vanity’. It’s taking care of the vessel that I’ve been given as a gift to take care of during my time on this earth. I always tell myself ‘I don’t have to do this—I get to do this’.”
It’s time to restore that balance within and lucky for us, there’s L/CHEMY by our side.
Visit L/CHEMY to discover and enjoy 20 per cent off the full range of skin-transforming L/CHEMY products using code VOGUE20. Valid from now till 20 December, 2022.
