The general consensus amongst hairstyling mavens is that a person’s mane is one of the most fundamental assets to showcase their identity. Equally important however, is which products are compatible with our hair concerns, where it is able to accentuate its inherent qualities in the long term without harsh ingredients. Enter Australian hair care brand: KEVIN.MURPHY. Founded in 2004, the brand crafts nature-first hair products fit for amateurs and professionals alike. A glance at their online catalogue shows a diverse range of hair care and styling products catering to a wide range of hair types and concerns, including specialised concerns such as scalp care. It’s formulating philosophy takes inspiration from the flora of both Australia and the world by way of incorporating both the latest in haircare science, natural ingredients and sustainable manufacturing practices that are healthier for hair—and the environment.
This year is shaping up to be a special one: not only does it mark their 20th anniversary, it’s also their tenth year providing products to both salons and individuals in Singapore, and they’re marking the occasion as Next in Vogue’s official haircare partner.
Bespoke salon treatments in a bottle
The right shampoo and conditioner is one that not only suits your hair type, but also targets the root of it’s problems and gives it the resources to guard against them. With KEVIN.MURPHY’s diverse range of products catering to all hair types—including textured and thinning hair—it’s never been easier to find a suitable shampoo and conditioner. The added bonus? The absence of sulphates and other harsh synthetic chemicals means that you can rest easy knowing that they won’t do additional damage to your locks.
This, naturally, applies to KEVIN.MURPHY’s comprehensive range of styling products too. The brand’s ANTI.GRAVITY SPRAY for one, has garnered cult-favourite status amongst hair buffs thanks to its ingenious formulation. Touted as a weightless, non-aerosol hairspray, it is revered for its ability to add significant volume to even the most limp tresses, with the incorporation of manuka honey and vitamin-enriched grapefruit extract ensuring strands look sleek and shiny all the while. To ensure optimal results, spritz it on dry strands post-styling, utilising liberal amounts on portions where more hold is required.
Bearing this in mind, it’s safe to say that the ANTI.GRAVITY SPRAY is an essential when it comes to experimental runaway hairstyles. The need for hot tools in the crafting of more avant-garde styles, however, means damage is inevitable. To combat this, KEVIN.MURPHY has opted for the infusion of hair-healthy ingredients into all their styling products to help strands withstand the pressures of speciality styling.
One of the products used for the bed-head chic seen in Alejandra Alonso Rojas’ New York Fashion Week showcase is their BEDROOM.HAIR hairspray. It contains a lightweight formula that holds the texture of teased hair in place without dehydrating it, plus antioxidants to ensure that follicles remain strong after heavy styling. These products aren’t just beneficial for high-fashion hairstyles. Whether you’re aiming to achieve soft waves fit for a wedding reception, or a slicked-back look fit for both the office and the post-work happy hour, there’s a product for every kind of style that also protect and refine hair in the process.
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The ideal haircare regime for you
The skincare-inspired nature of KEVIN.MURPHY means there’s a perfect regime for every hair type. For example, curly-haired hairstyling enthusiasts can try the Volume regimen. The ANGEL.WASH boasts hydrolysed oats and green tea for essential antioxidants for. Simply massage the shampoo into your hair and scalp, rinse off and follow up with ANGEL.RINSE To deliver extra moisture for the fullest curls, the conditioner utilises the nourishing power of mango butter and cocoa butter to detangle and hydrate hair to prevent dryness.
True to its skincare-skewed philosophy, each product contains ingredients most beneficial for its intended purpose and a specific texture. Beyond the Angel range, there is also the PLUMPING.WASH and PLUMPING.RINSE duo which targets the problem of hair thinning with the help of ginger root and nettle to nourish the scalp for hair that grows back thicker and stronger. The diversity of products KEVIN.MURPHY provides also means you can mix and match haircare products for a bespoke haircare regime tailored to your unique hair concerns.
KEVIN.MURPHY is offering a 20% discount on all their products for Vogue members on WOOSHOP, the brand’s authorised South East Asia dealer.
