Parenthood has certainly become progressive over the last few years, with the advent of luxury confinement hotels, post-partum treatments and a greater abundance of initiatives to help working mothers. However, it doesn’t fully prevent the lifestyle shift that happens once your child is born. There’s the two to three-hourly feeds, the relentless washing of breast pump and milk bottle parts, worrying if your baby has sufficient milk, a colicky baby who flat out refuses to sleep—these are the day-to-day difficulties new parents face, which easily blurs day and night.
As a mother of four children, founder and CEO of Hegen, Yvon Bock, understands this well, which is why she dreamt up the brand to streamline the tedious process of feeding young babies. Launched in 2015, its innovative breastfeeding pumps, containers and bottles were revolutionary. The Hegen Express-Store-Feed ecosystem with the patented Press-To-Close, Twist-To-Open™ (PCTO™) technology aims at making life more manageable for new mothers with products that are not only easy to use, but is also delightfully multi-purpose.
The word ‘hegen’ originates from the German expression ‘hegen und pflegen’ (to cherish and nurture with care). This ethos grounds the company, which continues to be innovative and reactionary to the needs of today’s modern parents who are savvy, constantly on-the-go, and who continue wearing their Louboutins while slinging diaper bags.
The new Hegen Bottle Strap is the latest result of their belief. It is specially designed for Hegen’s secondary feeding line, such as the Straw Cup, All-Rounder Cup and Drinking Bottle. Style was a major consideration in the overall design—to ensure a fashion-forward stance whether carried by parents or their little ones.
“The Hegen Bottle Strap embodies our commitment to innovation and style by inspiring families to engage with our products in a whole new way. It’s not just an accessory; it’s about transforming the everyday task of carrying a bottle into a statement of style and fashion,” says Bock.
With an adjustable strap and detachable cup holder that can be worn by children and parents alike in myriad ways, it truly is the latest must-have in every parent’s arsenal. Made of elegant, high-quality Microfibre Reinforced Polyurethane (PU) leather in Taupe Grey, which is more commonly deployed for fashion accessories than children’s products, it is as sophisticated as it is functional. Even if you are not a parent, the Hegen Bottle Strap and bottle are stylish additions to your neighbourhood walks or gym workouts. The Hegen Bottle Strap can be used with the long strap or detached, the latter option allowing you to tote it around by its handle like a cute mini bag.
Its material mimics the structural integrity and appearance of genuine leather but is up to 30 percent lighter. The Hegen Bottle Strap is also highly durable, standing up to everyday wear and tear over many years, as well as to mould and mildew that typically causes odours. The significant proportion of recyclable material used also makes it greener.
Hegen’s sustainable approach is at the heart of its design. The iconic Hegen bottles allows evolution with your child—with a simple swap of lids, the feeding bottle becomes a storage bottle for snacks, meaning parents do not need to throw away used milk bottles when their children stop needing them. Likewise, the bottle strap’s versatility, adaptability and hardiness means longevity in use.
With the Hegen Bottle Strap slung in place, one can play freely with a child at the playground without cumbersome accessories in hand. At a fancy dinner? It pairs beautifully alongside one’s leather handbag. The Hegen Bottle Strap fosters independency and convenience, so sling and slip while fully immersing in bonding activities without the need to forgo a well-curated outfit.
Get your Hegen Bottle strap here.