Hailey Bieber has established herself as one of the most sought-after models of today, appearing in campaigns for brands like Versace, Miu Miu, and Saint Laurent. Adding yet another feather to her cap, last year she stepped into the world of beauty with the launch of her skincare brand, Rhode.
“From a young age, the idea of looking after my skin was instilled in me—my mom and grandmother both had strong interests in skincare, so I grew up in a home where creams and beauty products were frequently discussed,” Hailey tells Vogue. “But the time when I became truly aware of the need to take care of my skin was when I was a teenager—because at that point your skin and body are changing fast—so when I was 15, I developed more of a regimen and had the patience to explore what worked best for me.
Below, the model-turned-mogul shares her ultimate skincare secrets.
Be gentle with your skin
“I used to think drying out my skin and applying harsh products was going to help with breakouts, but I’ve definitely learned that you need to approach your skin in the most gentle way possible. Treat it like baby skin. You need to stay gentle before working your way up to stronger products, should you wish to.”
Less is more
“Less is definitely more, and that’s the approach that we take at Rhode. I don’t think it takes a lot to have a good skincare routine—you just need to have a few products that you know work for you, and that are great at hydrating with simple, effective ingredients.
“When I started modelling at 17, I was traveling all the time. Since then—from working with different people in the beauty space, including makeup artists, aestheticians, and facialists—I’ve learned to hone my own skincare philosophy. And because my skin used to get so disturbed when I was on the move, I’ve come to the conclusion that I have three products that I can’t live without: a great moisturizer, a hydrating serum, and a lip balm.”
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Hydrate, hydrate, hydrate
“Hydrating is key—I’m someone who struggles with drinking enough water, but I make a conscious effort to ensure I stay as hydrated as possible. One of the biggest misconceptions I’ve noticed is that people think that if they have oily skin, they don’t need to moisturise. Hydrating your skin is essential—everyone needs it. It’s about finding the products that work for your skin type.”
Find what works best for you
“Your skin is a reflection of how you feel inside. And listening to your body to know what it likes and doesn’t like is vital. I’m not someone who goes by a certain diet, but I place importance on eating for my blood type. It’s about knowing what works for you because everybody is different, and we can’t compare ourselves to each other. As long as you find a routine that works for you and makes you happy, your skin will end up reflecting all of the goodness within yourself.”
Introduce a good peptide
“The Peptide Lip Treatment is a constant go-to that I can easily put in my bag or pocket. Our Peptide Glazing Fluid is versatile because I can mix it in with my foundation, as well as use it as a bit more of a highlighter for a skin finish both morning and night. Recently, our Barrier Restore Cream has been ideal for the changing weather—it’s the perfect, balanced cream that plays well with all of the other products that I use.”
This article was first published in Vogue.