Some people say there’s no such thing as perfection, but not everyone has ever seen a Graff diamond. Handpicked and personally appraised by members of the Graff family, which still runs the company today, every gemstone that emerges from its hallowed London atelier represents perfection as intended by nature, and as achieved by human hands.
That’s why Graff is synonymous with the world’s most fabulous gemstones, the likes of which include the incredible 302.37-carat Graff Lesedi La Rona, the exquisite 118.78-carat heart-shaped Graff Venus, and the aptly named Graff Perfection, a 100-carat DIF pear-shaped stone with exquisite contours.
So from the largest solitaires to the finest pavé stones, Graff diamonds offer a unique combination of quality, heritage, and of course, craftsmanship. For a diamond, without the skilled hands and experienced eyes of a Graff master cutter and polisher, is only a rock. And this is where the true beauty of a diamond is unlocked and brought to life.
As brand founder Laurence Graff OBE has said, “The Graff way means no shortcuts, no inferior bypassing. Perfection is the goal, and it’s achieved every time.”
Indeed, perfection is the starting point of Graff’s expansive jewellery collections where tradition meets innovation, and the most fascinating ideas begin to unravel.
From classic favourites such as the Spiral and the Butterfly, to contemporary icons such as Tilda’s Bow, the Inspired by Twombly collection, and the new Tribal collection, Graff’s signature designs steer away from trends and fashion to focus on artful craftsmanship.
Tilda’s Bow, for instance, exudes whimsical dreams and effortless elegance with ribbons of sparkling diamonds tied in precious knots or spun into shining bows.
Communicating sensuous modern femininity with their deceptive simplicity and harmonious proportions, the pieces show how creativity at Graff can take the purest shapes, stones, and colours into a realm far beyond the ordinary.
