When you’re considering the extensive, revered legacy of a luxury house like Givenchy, it’s not hard to understand why standards for bringing new products to fruition are high. More than just a brand, it’s a house that has long been trusted to uphold a heritage of elegant couture, while also staying true to a spirit of continuous innovation.
This ethos certainly extends to Givenchy Beauty, which has always prided itself on make-up offerings that disrupt convention. From forward-looking formulas to experimental textures, their products are a marriage of timelessness and ingenuity. Now, at these same crossroads, Givenchy has birthed an innovation with all the makings of a new cult classic—the Le Rouge Velvet Matte lipstick.
Blurred meets matte
The new Le Rouge Velvet Matte lipstick arrives as more than a token bullet. From the first-of-its-kind formula to its sleek, collectible packaging, this is a lipstick that sets out to defy the rules of femininity by breaking free from convention.
Imparting an utterly unique ‘blurring matte’ effect on the lips, Le Rouge Velvet Matte manages to meld a matte finish with long-lasting plumping and hydration. It’s achieved courtesy of a formula enriched with skincare benefits, including comforting shea butter and a smoothing, hyaluronic acid-enriched complex. This potent blend makes for powerful plumping, smoothing and moisturising effects that endure for hours.
For a finish that instantly smooths and perfects, the formula imparts colour while blurring out the lips’ surface for a stunningly multidimensional effect. The delivery of maximum-pigment, vivid colour is achieved with a single sweep, yet retains a pleasantly lightweight, bare-lip feeling.
A nod to couture
Available in 12 luminous shades, each pays tribute to Givenchy’s inimitable couture heritage. The warm almond of N05 George 5 is drawn from the house’s couture ateliers. Meanwhile, luxurious fabrics are also a notable inspiration—the soft rosewood hue of N02 Tailored Nude references a bustier’s fine material, while the striking pink of P09 Blushing Tulle evokes an air-light tulle. From nudes to reds, the 12 hues each epitomise Givenchy’s fresh approach and colour expertise.
An ode to couture may also be found in Le Rouge Velvet Matte’s elegant black case. Mirroring the modern silhouettes prized by Givenchy, the signature 4G seal adorns both the sleek case and the tip of the bullet. Such facets make for an alluring nod to the very first lipstick released by Givenchy in 1962, which already featured a distinctively slim packaging.
With the campaign for the new Le Rouge Velvet Matte fronted by beloved Givenchy Beauty Global Brand Ambassador Zhao Liying, this rich lipstick is poised to become a new classic. With a design and formula that represents a radical new approach to technique at Givenchy, there’s little wonder why.
Givenchy Le Rouge Velvet Matte, $62, is available in 12 shades at Givenchy Beauty Raffles City Boutique #01-40B, Takashimaya, Sephora online, and Sephora in-stores.
