Just when you thought Emma Raducanu’s 2021 could not get any better, she has been unveiled as the newest ambassador for the jewellery brand Tiffany & Co. The 18-year-old tennis champion, who went from anonymous sixth-former to one of the world’s biggest stars in a matter of months after storming to victory in the US Open (becoming Britain’s first female Grand Slam-winner in 44 years), joins the likes of Tracee Ellis Ross, Anya Taylor-Joy, and Beyoncé and Jay-Z in the Tiffany family.
The announcement was made as Emma joined British Vogue’s editor-in-chief Edward Enninful and his co-host, Tiffany’s executive vice-president of product and communications Alexandre Arnault, as a guest at the fourth annual British Vogue X Tiffany Fashion & Film event. The teenager, who said she was “incredibly excited” by her appointment, wore Tiffany pieces on court throughout her US Open run.
“It’s such an iconic brand and one that I’ve felt connected to for quite some time,” Raducanu tells British Vogue. “I wore the ring, bracelet, earrings and cross necklace throughout the [US Open] tournament. These pieces will always be very special to me.”
She also accessorised her Chanel look with Tiffany pieces to attend the Met Gala 2021, where she joined the likes of Kristen Stewart, Margaret Qualley and Lily-Rose Depp on the steps of the Met. Back in London after her fairytale stint in New York (Raducanu had flights home booked for after the qualifying rounds of the US Open, only to go on to win the tournament without dropping a set), Emma wore Tiffany again to join Kate Moss, Naomi Campbell and Idris Elba at the glittering dinner at newly-opened hotel The Londoner. For this rising star, the future looks as bright as her Victoria Vine diamond earrings.
This article was originally published on British Vogue.
