Don Julio has long been a symbol of celebration, gracing the world’s hottest parties, from the Super Bowl LVIII in Las Vegas to this year’s Oscars. At the 96th Academy Awards, the luxury tequila stole the show when host Jimmy Kimmel and comedian Guillermo Rodriguez surprised best actor nominee Colman Domingo with Don Julio margaritas, before the rest of Hollywood joined in, toasting with mini bottles of tequila to this special moment.
For the uninitiated, these were bottles of Don Julio 1942 Chaparritos, handy 50ml versions of the brand’s iconic 1942 añejo tequila, which was crafted in tribute to the year founder Don Julio González began his tequila-making journey. Made with passion and only the finest 100% blue Weber agave harvested at peak maturity, the spirit sets the standard for luxury with a rich and smooth flavour profile, matched with a harmony of warm oak, vanilla and toasty agave undertones. Produced in small batches and aged for a minimum of two and a half years, it drinks like sipping whisky, and can only belong to a bottle that’s just as exquisite—sleek, elegant and shaped like the long, pointed leaf of the blue agave plant—making it a special gift for special occasions.
Since its launch in Singapore last year, where it took over Marquee, the biggest luxury nightclub in the country, Don Julio has effortlessly taken over our nightlife scene. In recent weeks, it was once again the spirit of choice at the world’s most exclusive after-party at the F1 Singapore Grand Prix. As Amber Lounge’s key tequila sponsor for the second year running, it found itself in impressive company in an oasis of opulent indulgence. At The Clifford Pier at The Fullerton Bay Hotel Singapore, celebrities and other VIPs were treated to caviar, waterfront views and an extended party pad in the form of a 65-foot yacht. Of course, there was also more than enough tequila to go around for partygoers, fuelled by an exclusive Don Julio 1942 Bar and then some, as world-class talent heated up the dance floor.
There are few better pairings than tequila and music, and the brand and its many musical collaborators are united by an unmatched dedication to their craft, apart from their excellent taste. Justin Bieber’s official touring DJ Tay James, a Don Julio global partner from Maryland, USA, toasted to the crowd with Don Julio 1942 Chaparritos, making a first-ever public appearance in Singapore; and Dharni, a Singaporean and top international beatboxer, performed with a special 1942 moment reflecting Don Julio’s philosophy, “if not for love, then for what?” Based on a 2023 Por Amor campaign, which translates to ‘For Love’, the brand invites one to do things with love and for love, just as Don Julio González did making tequila.
It’s a sentiment shared by anyone who appreciates craftsmanship, and Don Julio is committed to providing rising and established creatives a platform to showcase their artistic prowess. It is fitting, then, that Don Julio is also the official sponsor and premium tequila partner of Vogue Singapore’s Next in Vogue, an upcoming landmark event showcasing the future of fashion, culture and lifestyle through the lens of innovation. Hosted at The Capitol Kempinski Hotel and The Capitol Theatre in Singapore, it will give you a taste of Asian designer red-carpet moments, the latest in fashion technology—and delicious Don Julio cocktails, of course.
Bottles of Don Julio 1942 Chaparritos will soon be available for purchase.
Please drink responsibly. For the facts visit drinkiq.com.
