Since she became a viral sensation with ‘Mooo!’ and ‘Say So’, Amala Ratna Zandile Dlamini, better known as Doja Cat, has continued to conquer the music industry with her vocal chops and variety of music video looks. The multihyphenate has trailblazed her way across multiple genres from R&B to pop, gathering legions of fans worldwide.
Other than her musical versatility, she is also known for her innovative and boundary-breaking style. In an interview with Vogue Singapore, Doja Cat revealed that her creative director and friend Brett Alan Nelson was responsible for making the ensembles of her dreams come true. “Brett helps with a lot of things. We sort of just ping pong things back and forth, and we’ll come up with set design, and he’ll create custom looks for me that I literally just pull out of nowhere. I mean, he’s like a genie. He’s really, really, really great.”
Having first worked together for the 2019 BET Awards to create a crocheted gown and matching accessories that combined her love of cats and pink, their partnership extended to her music videos. ‘Rules’ from 2019 is an example, featuring a skin-baring snakeskin design and a ‘70s-inspired hat. Nelson’s work for her ‘Streets’ music video on the other hand, gave a nod to the “silhouette challenge”, a viral TikTok trend from last year. With Nelson as her partner in crime, there is no doubt that Doja Cat will continue to serve us groundbreaking looks in the future.
Below, Doja Cat’s evolution of her most unforgettable music video looks.
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March 2018: 'Go To Town'
Doja Cat has been putting her extravagant, maximalist style on display from the start. In the ‘Go To Town’ music video, she wore an aquamarine wig, fishnet stockings, a latex bodysuit and separates as well as Barbie pink platform boots.
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August 2019: 'Juicy'
In ‘Juicy’, Doja Cat’s first collaboration with American rapper Tyga, she sported saturated, fruit-inspired ensembles reminiscent of cherries, watermelons, grapes and more. The famed watermelon number was custom-made by Vex Latex, while the cherry headdress in the opening look was designed by British hatmaker Piers Atkinson.
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January 2020: 'Boss B***** (from Birds of Prey: The Album)'
Doja Cat’s performance in the Birds of Prey music video mirrored the protagonist Harley Quinn’s edgy persona. Over-the-top numbers were a mainstay in the video, including strappy leather sets in monochrome and colourful variations as well as spiked shoes and bracelets.
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February 2020: 'Say So'
Best known as the hit song that skyrocketed Doja Cat to international fame, ‘Say So’ is a frothy disco number with vibrant outfits to match. The standout look from the music video is a backless rainbow knit minidress by No Sesso paired with fuschia platform heels and oversized gold hoops.
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January 2021: 'Best Friend'
Saweetie and Doja Cat teamed up to produce this catchy track and music video featuring a slew of ‘00s-inspired outfits. The star was decked out in a cropped tweed set, wrap-around sunglasses and even customised pieces from the Dapper Dan x Gucci collection.
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April 2021: 'Kiss Me More'
Doja Cat and fellow singer-songwriter SZA collaborated to create this earworm in April last year. In the ‘Kiss Me More’ music video, Doja Cat sported futuristic silhouettes and pastel shades from head to toe, including a sheer, caped romper and headdress in a coral hue by Jean Paul Gaultier and a pair of white sculptural heels.
Both singers also don custom Chet Lo designs featuring his signature ‘spiked’ detailing.
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June 2021: 'You Right'
In the music video of this Planet Her single, Doja Cat put elements from Greek mythology into focus. This included an elaborate hairstyle depicting the Libra symbol, her astrology sign, a flowy white bodysuit complete with gold hardware and gold gladiator sandals. She also wears a three-piece silver chain set from Natalia Fedner.
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December 2021: 'Woman'
Doja Cat wore multiple ethereal creations in the ‘Woman’ music video, channelling her inner divine feminine as she helps Teyena Taylor, who plays the queen of the kingdom, retrieve her throne. Starring in the music video are braided, circular headdresses, statement jewellery and beaded separates. Brands featured include House of Malakai, Iris van Herpen and Jennifer Fisher.
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February 2022: 'Freaky Deaky'
In another partnership with Tyga, Doja Cat donned suggestive yet elevated custom outfits by the likes of Yeha Leung and Venus Prototype. The looks in ‘Freaky Deaky’ range from matching printed sets to monochromatic ones accented with accessories such as hats, masks and beads draped across the body.
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February 2022: 'Celebrity Skin'
Doja Cat did a commercial for American fast food chain Taco Bell in February, covering Hole’s ‘Celebrity Skin’ in clown-inspired garb. Her outfits in the music video included towering platforms, beaded necklaces with small balloon animals and later, a custom studded leather suit by Project Runway season 14 finalist Candice Cuoco.