Jewellery is often something that feels close to the heart. Some are family heirlooms passed down through generations, some are symbols of love. Others might be tied to specific memories; of traipsing through a foreign country and discovering a vintage find, for example. It’s a personal journey that one takes with the pieces they’ve collected over the years, whilst at the same time, also tied to an unbridled world of expression.
We’re always in the habit of discovering brands that might be tinged with a strong narrative, or inspired by artists who truly dedicate their essence to the craft. Some of these designers offer a different perspective on jewellery-making altogether; others might be interested to explore materiality, like irregular pearls or mixed metals. Dive deeper into individual stories, and you might even chance upon artists who incorporate more ethical or sustainable production methods into their creative processes. What really matters though, are designs with a point of view that feel like they could create a universe of their own.
Some of these designers just might have stuck a landing with the insider crowd in recent years. Case in point? They’ve been worn by a smattering of celebrity faces, It-girls, models and in-the-know stylists: think names like Dua Lipa, Candice Swanepoel, Chloë Sevigny and Vittoria Ceretti. In the mix include brands like Bea Bongiasca or Simuero, brimming with their own eclectic approaches to adorning gemstones, whilst brands like Juju Vera or Julietta adopt a vintage quality to their designs.
And there’s plenty more to uncover. Here, explore a curation of emerging cool girl jewellery brands that have been on the rise. Talk about IYKYK.
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Juju Vera
In the habit of creating beautiful jewellery that feel worthy of a museum, Juju Vera is the brainchild of Julia Ferentinos, who began her journey by sourcing vintage jewellery pieces. Drawing inspiration from the bygone eras of the ’60s or ’70s as well as Art Deco architecture, the New York jeweller infuses her artful designs with a sense of old world elegance. Her pieces have been worn by models like Vittoria Ceretti and content creators like Courtney Grow.
Shop Juju Vera.
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Ananya
Master the art of tapping into one’s chakras with London-based fine jewellery label Ananya, created by its namesake designer Ananya Malhotra. Rooted in the rich history of Indian jewellery design and ideas of spiritual identity, this cult label has earned itself a steady celebrity clientele over the years, with the likes of Jenna Ortega, Gigi Hadid and Kate Moss all wearing its pieces. The brand’s symbolic creations feel inherently personal, with designs that harness the metaphysical qualities of dazzling diamonds and precious gemstones for better internal balance.
Shop Ananya.
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Lié Studio
Sculptural. Clean lines. Intuitive. These are the codes that fit slow jewellery label Lié Studio best, co-founded by Danish twins Amalie and Cecilie Moosgaard. For the tastemakers in the room; and the ones who consistently reach for the same trusty pieces every day.
Shop Lié Studio.
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Julietta
Beauties to feel invigorated by. A darling brand spun with a vintage narrative, Brazil-born, New York-based designer Juliana Liden first struck out by recomposing deadstock jewelry from the ‘80s—sculpting bold, explorative shapes inspired by her travels and historical architecture. A pandemic-born brand, the brand’s pieces have been gaining traction amongst fashion insiders and industry folk.
Shop Julietta.
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Bea Bongiasca
It’s a colourful world with Italian jewellery brand Bea Bongiasca. Having built a name for itself from being one of Dua Lipa’s loved brands, the candy-hued jewellery brand has also found its way into the collections of some of today’s hottest stars, including Cynthia Erivo and Katseye’s Lara Raj.
Shop Bea Bongiasca.
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Simuero
The craft of creating organic forms out of recycled silver and wax takes centrestage where Simuero is concerned. This Spanish slow jewellery brand is inspired by nebulous shapes that feel natural, almost like they were carved out of the Earth. Each design is produced in small batches and is centred around unique coloured stones, from sky blue topaz to orange quartz.
Shop Simuero.
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Joolz by Martha Calvo
Yet another one that’s Dua Lipa-approved. Nostalgic at heart, Florida-born and based designer Martha Calvo has always had one eye on her inner child. Cue a range of vivacious designs that are unabashedly expressive and teeming with personality, like lucky letter charms, teardrop crystal accents and joyful motifs.
Shop Joolz by Martha Calvo.
