If there is one fashion accessory synonymous with fun and playfulness, it’s the Coach Tabby. A fervent cult favourite with roots dating back to the 1970s, the Tabby has taken on a life of its own, evolving with a wider selection of colours, textures, and personality-packed details than ever before.
Fast forward to today, and the bag has quickly solidified itself as a Gen-Z It bag. A modern take on an iconic archival design, the versatile accessory is a staple in the wardrobes of the style set’s hottest names, from Charli XCX to Selena Gomez.
This March, Coach is bringing this spirit of self-expression to Singapore with the Coach Tabby Shop pop-up at Ion Orchard—a space where fashion meets creativity in the most exciting ways. From one-of-a-kind bags to sweet treats and exclusive prizes, the Coach Tabby Shop pop-up is more than just a shopping destination—it’s an experience. Whether you’re there to shop, customise, or simply soak in the vibrant atmosphere, read on for Vogue Singapore’s top five things to know about the event.
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The latest Coach Tabby styles will be on display
Before you even make your way inside, the oversized Tabby installation sets the tone—bold, iconic, and impossible to ignore. Inside, the pop-up is a feast for the senses, decked out in Coach’s signature warm hues, inviting you to explore the spring 2025 collection. The latest styles are on full display, ranging from new fan favourites such as the Chain Tabby and a pop-up exclusive Twisted Tabby, as well as well-loved heroes such as the quilted and classic iterations. The bags are offered in shades of black, chalk, and honey brown, and fresh seasonal hues such as bluebell, fuchsia and moonlight. Whether you’re a minimalist or a maximalist, there’s a Tabby waiting to be yours.
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Choose from a variety of strap and charm options
For those who love to mix things up, the pop-up offers a buffet of bag straps and charms to give your Tabby a fresh twist. Whether it’s the Resin Cherry Bag Charm (a nod to vintage sweetness), the T-Rex Bag Charm (for a playful edge), or the Dinky Chain Strap (because dainty never goes out of style), the options are endless. With multiple strap lengths and materials, you can effortlessly transform your Tabby from a sleek shoulder bag to a crossbody companion.
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Get your bags hand-painted by two sought-after Singaporean artists
The real magic? Personalisation. At the pop-up, you can take your Tabby to the next level with hand-painted customisations by two of Singapore’s most talented artists—Tiffany Lovage and Aeropalmics. Visitors can pick from the array of Coach motifs or artists’s bespoke designs, transforming these bags into one-of-a-kind masterpieces. This service is completely free with any leather bag purchase at the pop-up and is only available on weekends—Fridays from 2–6pm with Tiffany Lovage and Saturdays from 2–6pm with Aeropalmics.
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Enjoy Coach treats in the form of Tabby popsicles
Coach isn’t just serving up handbags—it’s serving popsicles, too. Visitors can redeem an exclusive Tabby popsicle and puffy sticker, with the popsicle being limited to 300 per day and available on Fridays and Saturdays from 2–8 pm.
Redeem the Tabby popsicle and puffy sticker by signing up with the link here.
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And the best part? Stand a chance to win a brand-new bag
But the real thrill? A lucky dip with any purchase at the pop-up, where you can win anything from a Coach bag to a leather care set. One lucky winner each week will walk away with the grand prize, a brand-new Coach bag—talk about the ultimate fashion jackpot.
The Coach Tabby Shop pop-up is located at ION Orchard, Level 1 Atrium from 8 March – 10 April 2025, between 10am – 10pm daily. For more information, visit Coach’s official website here.
