If spring/summer 2021 was anything to go by, Coach‘s offering this season is set to be an offbeat continuation from its first instalment—Coach Forever. For autumn/winter 2021, creative director Stuart Vevers is calling a second season—literally, the collection is dubbed ‘Coach Forever Season Two’—of the Coach story. Enlisting the creative eye of Juergen Teller yet again, and writer-director Frances Frances, this season’s presentation draws upon analogue days of yore, referencing the nostalgic charm of TV guide magazines from the 1980s.
“I wanted to continue to explore new ways of showcasing our collections and expressing my vision for Coach with an approach that feels right for today,” says Vevers. “We’re evolving the story of Coach Forever by adding playful moments that celebrate pop culture and escapism.” Featuring the likes of Jennifer Lopez, Michael B. Jordan, Kaia Gerber, Paloma Elsesser, Megan Thee Stallion, Hari Nef, Wisdom Kaye, the anticipation Vever has crafted feels a lot like the kind we feel for our favourite Netflix shows—except this time, it’s Coach Forever Season Two.
Tune in tonight at 10pm Singapore time to watch the Coach autumn/winter 2021 show right here.