Sweater weather and awesome presents are two things everyone looks forward to as we ease into the year end, but there is one thing that’s most important of them all about the festive season: Family. Whether it’s the family you’re born into or the family of good friends you make along the way, there is no better way to usher in the new year than with the people we love. And for Boucheron, a stylish gathering of seven faces of the house in its new Together As One campaign is the perfect start to the holidays.
As it captures the immense joy of a group of friends getting together to celebrate the holidays, this campaign truly reflects the mood around all of us right now. Enough of Netflix-and-chill, we need real human contact STAT, and only with the people that we really really care about in life—oversized parties are so pre-pandemic. Do as these Boucheron ambassadors do, all you need is a few good friends (plus great food and wine of course, we’re Singaporeans after all) to have a smashing evening.
The campaign’s ambassadors are united by their inimitable sense of style and boundless creative energy across the fashion and entertainment spheres, many of them needing no introduction whatsoever, and looking a million bucks whether they’re out Christmas shopping or at a party with friends.
We see Alexa Chung layering Jack de Boucheron multi-wear long necklaces and pulling off multiple ring stacks from the Quatre collection—something she’s picked out for her besties, along with Serpent Bohème jewellery. Meanwhile, Hannah Quinlivan uplifted her all-black ensemble with Colombian emerald and diamond pieces from the Histoire de Style Art Deco high jewellery collection, plus the Serpent Bohème collection for her best pal too.
Showing how dogs and diamonds make equally amazing best friends, Japanese model Rola sparkled in a Vendôme Liseré engagement ring worn on the index finger plus a gorgeous Jack de Boucheron brooch in full diamond pavé. The eco fashion-advocate also wore Serpent Bohème pieces mixing diamonds and aquaprase.
Likewise, Chinese actress Zhou Dongyu was princess perfect in Boucheron high jewellery Plume de Paon necklace and ring for one look, before revealing a dramatic after-party outfit fully accessorised with Quatre and Jack de Boucheron pieces.
Fellow actress Youn-Jung Go did the same, flaunting the Plume de Paon collection as well as Serpent Bohème pieces with red and pink stones, although our favourite look by the South Korean star features the Rivière Vendôme diamond line necklace and bracelet, plus a party-ready Hopi the Hummingbird cocktail ring.
One thing we never tire of seeing is stylish men wearing high jewellery, and Chinese pop singer Lu Han fits the bill to a T, as he wears the Boucheron Flèche necklace with maximum panache. Showing how well he carries off high voltage bling, Lu selected a Nara the Doe ring and a classic diamond and black lacquer bracelet for his evening look. During the day, though, he stacks Quatre and Jack de Boucheron pieces as effortlessly as the next fashion influencer.
Last but not least, Lebanese model, entrepreneur, and mother Nour Arida dazzles in a stunning 31-motif Serpent Bohème necklace, bracelet, and ring set, with additional pieces for BFF A, and a most adorable Wladimir de Cat pendant and ring for BFF B, who we now know is a big lover of cats. Or diamonds. Or both.
Between shopping for and dashing to the party, with a quick photo op in the car and another at the doorstep just before heading in, these fabulous It girls and boy are definitely spending the holidays right. With their favourite people, their favourite things, and their favourite bling.
